Jacksonville, FL (PRWEB) March 12, 2013
On his blog and podcast today on leading-edge retail thought leadership site What’s Next Retail, Pete Palazzolo, Director of Product Strategy for ICS, developers of the RF-SMART brand of mobile supply chain execution software, identified some of the challenges retailers face along the supply chain and how they are hindering true omni-channel selling.
“The question is how are problems along the supply chain hindering retailer growth?” Palazzolo said. “What are some of those problems and how can improve and be more efficient?"
“The answer starts with the business process analysis. It’s time to be objective and do an honest analysis if the supply chain business processes that you’re using today will enable you to deliver on the customer service and the brand experience goals you have for the company going forward,” he said.
“The key then is to take advantage of technology that enables those processes to happen in an efficient manner,” Palazzolo said. “And you’re going to want the right people in charge running your supply chain. So it’s a combination of people, process, and technology that are going to put retailers where they need to be for the long run.”
Pete Palazzolo is a thought leader on What’s Next Retail. At RF-SMART, he currently leads retail functionality product road mapping and understands what has to happen behind the scenes in order to make good on the multi-channel retail experience.
Click here to listen to the podcast.