iQ Media Completes 210 DMA Rollout of Optimized Media Cloud

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Industry-First Cloud-Based Platform Powers Impact Measurement and Media Intelligence

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“Traditional media monitoring services must expire their content after a fairly short amount of time because they run out of resources. At iQ Media, we have overcome that barrier,” said John Derham, iQ Media CEO.

iQ Media, the media intelligence platform technology leader, today announced that its Optimized Media Cloud now captures broadcast TV content across all 210 US Designated Market Areas (DMAs).

“This is a huge milestone, not only for iQ Media, but for the entire industry,” said John Derham, iQ Media CEO. “Our Optimized Media Cloud is the only cloud-based resource for broadcast media, and it provides faster access to more US broadcast content than any other source. In short, users can find more, do more, and gain more insights with the Optimized Media Cloud.”

The Optimized Media Cloud also integrates online news and social media content into a single searchable resource. Customers access it using cliQ, the company’s media intelligence platform. cliQ’s Inline Media Workspace enables them to quickly create fair use excerpts of broadcast TV content.

The previous generation of media capture, still in widespread use today, is by comparison slow and cumbersome. The Optimized Media Cloud provides an easier to use web-centric alternative for enterprises that need fast access to media intelligence.

“Traditional media monitoring services must expire their content after a fairly short amount of time because they run out of resources. At iQ Media, we have overcome that barrier,” said Derham. “The Optimized Media Cloud is an ever-expanding media resource. We return content for immediate playback, with quick indexes that point directly to where the user’s keywords were spoken. And we can do federated searches including other media such as online news – all in a single pass.

“The Optimized Media Cloud is transformative. As the underpinning of cliQ, it empowers our customers to do far more than simply monitor the media – they also get superior impact measurement, competitive intelligence, and tools for leveraging media content.”

Enterprises that really care about media coverage have long-needed faster access to more media, along with deeper analytics and more intuitive sharing capabilities. Today their wait is over. The Optimized Media Cloud now covers all 210 DMAs.

About iQ Media

iQ Media is leading the most important technology transformation in the history of broadcast TV, online news, and social media monitoring. It is the transformation from traditional media monitoring services to Media Intelligence Platforms. Our product, cliQ, empowers customers to move beyond media monitoring to proactively leverage media content to drive topline revenue and further their strategic communications goals. Learn more at http://www.iqmediacorp.com.

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Steve Gerrard
iQ Media
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