Environmentally friendly car washes benefit from consumer concerns
Melbourne, Australia (PRWEB) March 13, 2013
The Car Wash and Detailing Services industry has managed to stay afloat despite being faced with significant challenges over the past five years. Despite a poor economic environment typified by falling discretionary spending, changing social and environmental mores have boded well for the industry as busier lifestyles and stricter regulations around water use have resulted in growing demand for car washing and detailing. Strong growth in the number of motor vehicles has also benefited the industry, as there is a greater need for car washing and detailing services. Extreme weather events such as droughts have imposed water restrictions and made consumers more environmentally aware about the pollutants in stormwater drains. Commercial car washes have thus marketed themselves as environmentally friendly, using special high-pressure hoses with small jets that require less water and recycling most of their water. According to IBISWorld industry analyst Naren Sivasailam, “the depths of the financial crisis coincided with the worst of the drought, which helped the industry grow during an otherwise vulnerable economic period”. In the five years through 2012-13, industry revenue is expected to increase by 1.9% per annum to total $505.4 million.
The industry has a low level of concentration, as there is just one major player: Magic Hand Car Wash Franchisor Pty Ltd. The highly fragmented nature of the industry can be explained by the relatively low barriers to entry and the industry's highly competitive nature. A large number of car wash establishments are run as family businesses. Some operators own more than one car wash establishment, typically all held in a certain state, territory or geographic region. “While there are limited economies of scale to be gained from owning and operating more than one car wash, knowledge of the industry can assist with opening additional locations,” says Sivasailam.
The prospects of the Car Wash and Detailing Services industry are contingent on trends in car ownership and the continued emphasis on environmental factors, such as waste effluent and water saving. While spending on car washing and detailing does represent a discretionary expense, the levels of discretionary spending will affect what types of services are demanded. Households in the highest income quintile account for 35.5% of revenue and are most likely to purchase the entire suite of premium washing and detailing services. Strong income growth is forecast for the next years, along with an increase in the number of car washes offering premium services such as attached cafes and restaurants or mobile and home delivery services. On the downside, the number of new cars on the road will likely plateau over the next decade, as the move toward urbanisation and high-density living reduces automotive dependency among the population.
For more information, visit IBISWorld’s Car Wash and Detailing Services report in Australia industry page.
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IBISWorld Industry Report Key Topics
This industry consists of operators that primarily wash, wax and detail automotive vehicles, including passenger cars, trucks, vans and trailers. This industry excludes companies that predominantly provide automotive repair and maintenance services.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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