JAKARTA (PRWEB) March 14, 2013
Rumah.com, Indonesia’s market leader for online residential and commercial property search and a subsidiary of PropertyGuru Group, recently announced the country-wide launch of its mobile app for Android-based mobile phones.
Downloadable for free and available in Bahasa Indonesia, the app functions as a personalized portable version of the online Rumah.com property portal. With the app, property seekers will find it convenient to browse through comprehensive property listings to buy or rent with detailed descriptions of each property, directly contact agents with a single button click, view available properties based on the user’s present location and shortlist favourites and recent searches.
Development of mobile apps is a key driver in PropertyGuru Group’s strategy to strengthen its market leadership in the region, which has seen a total of over 600,000 downloads from its existing portfolio of 12 mobile apps in 4 countries, a result of the rising demand for greater mobility of property information from an increasing digitally savvy target audience.
The Android app is the second app by Rumah.com to be launched, after the release of the first and only property app in the Indonesian market on the Blackberry platform, to capitalize on the world’s 2nd largest market of BlackBerry users.
The decision to develop an Android-based app stems from a growing number of Indonesian property seekers using Android smartphones. Seeing a more than 70% increase in users within the last 1 year, popularity of Android smartphones stems from its wider retail availability above its competitors as well as its easy user-interface, garnering close to 200 million mobile subscribers, and with more expected in the near future.
“The launch of Rumah.com’s Android app came about as we evolved to place greater focus on innovation and the provision of excellent customer service,” explained Rumah.com’s Country Manager, Chris Antonius. “As more and more property seekers are now utilising Android-based phones, it was necessary for Rumah.com to keep in touch with changing consumer patterns and aim to make house-hunting as convenient and widely-available as possible to allow for better informed property decisions”.
Mobile internet and app usage in Indonesia has exploded in recent years and is becoming an important source for long and short term business success. According to Google, increasing growth of online queries for real estate is consistent with current trends of aggressive smartphone adoption, with online search queries for real estate in Indonesia rising by 5 times in the past 2 years, a quarter of which originates from a mobile device.
A comparison between Indonesia, an emerging market economy, and an already mature free-market economy such as Singapore, also reveals further evidence pointing towards the potential opportunities mobile brings: with 109% growth in mobile search queries and 2.5 times more online property search queries as compared to Singapore, Indonesia is fast becoming one of Asia’s growing sector in mobile phone use/ownership.
“Indonesia’s mobile connectivity and penetration is growing, with mobile phones set to be on par with desktop computers in terms of most common access device to the internet. This, together with the fact that more Indonesians are searching online for their property options, makes the reason to develop more applications to address their needs all the more clear to increase its market leadership” Antonius added.
NOTES TO EDITOR
About Rumah.com :
Established in 2007, Rumah.com is an online media campaign that provides the ideal search experience for residential, commercial and industrial property listings. Sellers and renters can place advertisements on its site which are easily viewed by prospective buyers who search for property via location and/or price.
PropertyGuru Group, the largest property portal website in Asia, Rumah.com acquired in March 2011. To date, Rumah.com has been visited by 1.4 million property seekers who view 9 million pages every month. Rumah.com currently offers the most property choices for real estate seekers with more than 120,000 property listings.
About PropertyGuru Group :
PropertyGuru Group is Asia’s leading online property portal group used by almost 11 million property buyers, viewing over 86 million property pages and generating over 300,000 enquiries for real estate developer and agent advertisers – every month.
Headquartered in Singapore, PropertyGuru was founded in 2006 by 2 entrepreneurs with a vision to simplify the property search process and help buyers, sellers and investors make better property decisions faster. Taking advantage of Asia’s growing affluence, property demand and online explosion, it received its first VC investment funding in 2008 and most recently secured approximately $60m investment in 2012 from Deutsche Telekom, South East Asia’s largest digital investment to date. Since its launch, PropertyGuru has reported rapid growth and most recently announced a record 96% increase in revenue, 60% increase in internet users and 50% increase in paying agent advertisers to 24,000 – in 2012.
The award winning company focuses heavily on innovation. Over the last 18 months, the Company has developed and launched 12 mobile applications in 4 countries and 3 languages which have received over half a million downloads – almost 50 per cent of its users in Singapore now originate from a mobile device. PropertyGuru was also the first to integrate website with social media, first to launch Singapore’s only dedicated property newspaper with over 100,000 copies circulated island-wide every month and developing a property events platform with approximately 30 shows held annually across 4 countries addressing 30,000 potential property buyers on the ground.
PropertyGuru has won multiple awards: