Pittstown, NJ (PRWEB) March 12, 2013
Hunger in New Jersey has met its match in America's Grow-a-Row and their Pennies 4 Produce fundraising initiative. The organization is inviting school children of all ages to come up with ways to raise money to further the mission of providing healthy produce to hunger relief agencies throughout New Jersey. During the month of April, 2013, the teams are encouraged to put their ideas into action, and donate the proceeds to America's Grow-a-Row.
The kickoff meeting on Saturday, March 2, brought students from seven area schools together. They spent the morning learning about America's Grow-a-Row and brainstorming ideas for raising funds. Five additional schools have expressed an interest in participating, even though they were unable to attend the meeting. America's Grow-a-Row will provide marketing materials, collection containers, and all the support the teams need for a successful campaign while educating the students and supporters about hunger relief. America’s Grow-a-Row is grateful for the expertise of a local strategic branding and marketing firm, Cecilian Worldwide, in the development of the Pennies 4 Produce plan.
The energy and creativity behind the initiative, Juls Palmer, Development Associate at America's Grow-a-Row says, "The kids are so excited about Pennies 4 Produce! They are poised to make a big difference in the fight against hunger in New Jersey and, in the process, what they learn will make them knowledgeable leaders for carrying the mission into the future."
About America's Grow-a-Row
The mission of America's Grow-a-Row is to positively impact as many lives as possible through a volunteer effort of planting, picking, rescuing, and delivering free fresh produce. In addition, they work to educate people of all generations about hunger and ways to help, introduce youth to farming and healthy eating, cultivate tomorrow's leaders in the fight against hunger, and contribute to the sustainability of agriculture. In 2002, a single volunteer, Chip Paillex, answered the plea from the Flemington Food Pantry requesting gardeners to bring excess produce to the pantry. He was able to donate 120 pounds of fresh produce from his garden. The seed for America's Grow-a-Row was planted and, in 2012, 328,000 pounds of fresh produce were donated. To date, over 1.7 million pounds of fresh, healthy produce has been given to hunger relief agencies throughout New Jersey. For more information visit http://www.AmericasGrowaRow.org.