Tapad and TRUSTe Forge Partnership

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TRUSTe Privacy Solutions to Further Advance Tapad's Industry Leadership

“Tapad has two self-imposed mandates: build industry-changing ad technology solutions and preserve consumer privacy at all costs,” said Founder and CEO Are Traasdahl.

Tapad (http://www.tapad.com), the leading providers of unified cross-device advertising solutions, has forged a partnership with TRUSTe (http://www.truste.com), the leading global privacy management solutions provider, to develop a comprehensive consumer privacy preferences system for mobile applications.

The partnership will integrate the industry-leading TRUSTed Mobile Ads privacy management service (http://www.truste.com/products-and-services/enterprise-privacy/TRUSTed-mobile-ads) with the Tapad platform. TRUSTed Mobile Ads will provide an enhanced consumer experience for managing privacy preferences via a unified identifier on the Tapad platform.

Tapad is widely-recognized as the industry standard bearers in privacy, having pioneered a non-PII (Personally Identifiable Information) approach to its technology. The company features icons to ensure transparency and delivers complete consumer control with persistent opt-out messaging. Tapad works hand-in-hand with every major mobile privacy technology firm, including TRUSTe, to maintain compliance with the Digital Advertising Alliance program for Online Behavioral Advertising.

“Tapad has two self-imposed mandates: build industry-changing ad technology solutions and preserve consumer privacy at all costs,” said Founder and CEO Are Traasdahl. “Working with the world’s premier privacy solutions provider is another step in Tapad’s continued commitment to ensure consumer transparency and accountability at all levels.”

“We are excited to work with Tapad to drive more innovative technologies in the mobile ad ecosystem while continuing to enhance consumer privacy management,” said Chris Babel, CEO of TRUSTe. “We are working together on mobile-industry standard-setting integrations that provide another critical bridge between protecting consumer interests and delivering brands a powerful, safe way to connect with audiences across devices.”

Upon integration with the Tapad platform – expected within the next two months -- TRUSTe has extended Tapad’s abilities to provide even greater control to consumers by enabling a secure, persistent opt-out notification across mobile devices.

For more information about Tapad or any of its cross-device advertising solutions, please visit http://www.tapad.com.

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About Tapad
Tapad Inc. is an ad technology firm renowned for its breakthrough, unified, cross-device advertising solutions and its leadership in consumer privacy. The company offers the largest in-market opportunity for advertisers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and even smart TVs. Employed by a majority of Fortune 500 brands, Tapad's proprietary cross-platform audience buying technology provides an accurate, unified view of consumers across all screens. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York and has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco.

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.

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Kayla Zerby