3 Ways to Prepare Products for Easter with Festive Custom Labels and Stickers: Design Tips from Lightning Labels

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Lightning Labels' printing experts release holiday design tips: how to wish consumers a 'hoppy' easter with updated custom labels and stickers

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Lightning Labels offers tips to give custom labels and stickers a unique Easter design.

Because it's so important for products to stand out among competitors, custom printed labels and stickers can be a cost-effective way to regularly update products to reflect upcoming holidays," says Business Development Manager AnneMarie Campbell.

Lightning Labels, a custom label and sticker printing leader, is reminding manufacturers Easter is right around the corner. When people are shopping for great deals on Easter basket treats, gifts or products for holiday dinners and gatherings, a cheery and unique Easter design may be just the ticket to grab their attention.

A common misconception is that Easter marketing and design should be based on a color palette of pastel colors - soft yellow, greens, pinks and blues - but modern design trends allow for much more creativity when designing holiday product stickers. Consider ditching light green hues for punchy accents of emerald green, the 2013 Pantone Color of the Year, which is sure to stand out from the sea of pastel printed labels and stickers on store shelves and online.

"Manufacturers and marketers are encouraged to be unique and create updated Easter labels for their products, which can have a huge impact on their holiday sales," said AnneMarie Campbell, Lightning Labels Business Development Manager. "Because it's so important for products to stand out among competitors, custom printed labels and stickers can be a cost-effective way to regularly update products to reflect upcoming holidays and seasons, keeping people's attention while making sure they don't break the bank."

How To Save Money On Printed Labels and Stickers This Easter:
Regardless of the holiday or upcoming event, business owners, manufacturers and individuals can rely on Lightning Labels' digital printing techniques that save money and produce high-quality printed labels and stickers. Not only is digital printing fast - turnaround time is just two to three days after placing the custom label order - manufacturers can have total control over the design process and finished product.

Small-business owners and manufacturers have typically avoided custom products so as to not risk spending their budget on updated labels only to get stuck with an abundance of stickers and labels that they won't need or use. But with advances in digital printing making it easier than ever to order the exact amount needed, even for small runs or label testing, now is a great time to give products the seasonal, festive makeovers that will boost sales and customer loyalty.

3 Reasons to Order Easter Product Stickers:
Manufacturers who want to get a head start on Easter marketing and create high-quality custom product stickers can follow these three tips:

1. Add A Snappy Sticker To Existing Custom Labels
Perhaps product labels were recently revamped or manufacturers are wary how a total Easter makeover will go over with existing customers - not a problem! Consider printing a limited run of Easter-themed stickers that can be affixed to products, then removed later if necessary. These custom labels and stickers may be especially beneficial and attractive to customers if they can double as gift tags, which make basket-stuffing and gift-gifting easy.

2. Turn Holiday Product Stickers Into A Limited-Edition Offer
Remind consumers that Easter only comes once a year by offering limited runs of holiday product stickers. Whether these printed labels offer unique designs on standard products or are affixed on items that can only be found around Easter, let people know the clock is ticking for them to make a purchase.

3. Incorporate Easter Printed Labels And Stickers With Current Product Branding
Whether a business or manufacturer is focusing on Easter, Passover or spring season themes, it's a chance to connect with consumers and remind them about a brand or product line. Consider taking a current marketing or design scheme, then adding seasonal elements that give it flair, but still make it familiar and recognizable for loyal customers.

Lightning Labels is offering 10% off online orders of $500 or more through April 8, 2013, plus a chance to win a 70" flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

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AnneMarie Campbell
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