Jessica Alba and The Honest Company Dare You to Save the Planet

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Actress becomes WWF’s Earth hour 2013 global ambassador.

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The Honest Company Co-Founders: Jessica Alba, Brian Lee, Christopher Gavigan, Sean Kane

The choices we all make in our daily lives can make a massive difference, not only to our children, but also to the very planet on which we live. - Jessica Alba

Today Actress and Co-Founder of The Honest Company, Jessica Alba, was announced as the newest global ambassador for Earth Hour, the world’s largest mass participation event that has become the iconic symbol of people’s commitment to protect the planet.

Alba, together with Christopher Gavigan, Sean Kane and Brian Lee, all co-founders of eco-friendly family brand The Honest Company, are lending their support to the cause through a fun ‘I Will If You Will’ challenge, in line with the company’s focus on promoting health and sustainability.

“Christopher, Sean, Brian and I, founders of The Honest Company will let our kids dress the whole Honest team, including us, for work for one day IF 10,000 people commit to switch to using non-toxic products in their home,” Alba said.

As global ambassador, Alba is also encouraging those who accept The Honest Company challenge to participate in Earth Hour’s monumental lights off event on Saturday, March 23 at 8:30PM.

“The choices we all make in our daily lives can make a massive difference, not only to our children, but also to the very planet on which we live. I hope you’ll accept the Honest challenge and help us take the mission of Earth Hour, beyond the hour,” she said.

WWF’s Director of International Climate Policy, Keya Chatterjee, echoes Alba’s message.

“As a concerned mother like Jessica, I work every day to make sure that the next generation will inherit a habitable planet. I love Earth Hour because it is a time when we can show off the reach of our global movement to protect the environment and tackle climate change. When we come together for Earth Hour, we are setting the stage for a brighter tomorrow.”

Christopher Gavigan says he hopes the challenge will help parents make better choices for their families and for the planet.

“I hope that by challenging parents to commit to buying non-toxic and eco-friendly products, they can inspire their own friends, family and colleagues to make a commitment to positively impact our planet,” he said.

“It’s important to consider where our products come from, what’s in them and the impact they have on the environment – before they reach our shelves, during their time in our homes and after we’re done with them. I believe Earth Hour is a movement that empowers people to make a difference, and I’m excited to be a part of it.”

Earth Hour, which World Wildlife Fund helped start in 2007, has grown from a one-city initiative to a 7,001-city/town global movement. Last year it reached an estimated 2 billion people in 152 countries and territories across all seven continents.

To make your “I Will If You Will” challenge and accept The Honest Company challenge visit http://ehour.me/ehhonest

To follow the Honest story and join in the conversation visit http://blog.honest.com

For more information on Earth Hour visit http://www.earthhour.org

Earth Hour 2013 will take place at 8.30pm – 9.30pm on Saturday 23 March

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© The Honest Company; Caption: The Honest Company Co-Founders: Jessica Alba, Brian Lee, Christopher Gavigan, Sean Kane

About World Wildlife Fund

WWF is the world’s leading conservation organization, working in 100 countries for half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit http://www.worldwildlife.org to learn more.

About The Honest Company

The Honest Company (https://www.honest.com/), founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don't break the bank. Honest.com offers essentials for every family member including diapers, wipes, bath, skin care and home cleaning products conveniently door-delivered through a monthly subscription service of customized product bundles or for single item purchase.

About Earth Hour

Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 23, 2013 at 8:30 PM to show their support for environmentally sustainable action. In 2013, Earth Hour’s I Will If You Will concept invites individuals and organizations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 involved hundreds of millions of people in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.

For more information, please contact:
Jenna Bonello, World Wildlife Fund, (202) 495-4541, jenna(dot)bonello(at)wwfus(dot)org
Katie Harris-Maines, PMK•BNC/The Honest Company, (310) 854-4800, Katie(dot)harris(at)pmkbnc(dot)com

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