Rockville, MD (PRWEB) March 14, 2013
Everyone knows that Social Media is a major marketing opportunity. But do businesses understand how it can directly lead to Top Line Revenue from qualified prospects?
Philip Coady, President of Gym Management Software & Billing leader Motionsoft, will join Mike Manning, former CFO of The Rush Fitness Centers, to present the business case for how smarter social media integration can drive qualified prospects via Facebook member referrals and target the “Y” and “Millennial” Generation, all adding up to explosive top line revenue growth.
The Presentation, titled “Friends with Revenue Benefits: How to use Facebook, Twitter & Social Media to Generate Top Line Revenue” will take place Tuesday, March 19th at 2pm as part of the IHRSA Convention & Tradeshow Education Seminars.
“Referral marketing has exploded because of social media and online purchasing and yet many gym operators still look to old tactics like corkboard flyers, mailers, and billboards” said Coady. “This seminar will highlight how easily you can engage thousands of qualified prospects through a smart social media strategy.”
“Facebook, Twitter, and YouTube – we successfully incorporated all of them into marketing efforts at The Rush” said Manning. “As a CFO and Operational lead of a large Fitness chain I was constantly tasked with ensuring that the spend in all areas yielded significant results. One of my primary interests in Motionsoft is their ability to potentially decrease my spend and yield greater top line revenue by simply taking advantage of the social tools available today “
The event will be open to registered attendees of the IHRSA Conference on March 19th at 2pm at the IHRSA Convention & Tradeshow at the Mandalay Bay Convention Center in Las Vegas.
Motionsoft's software & services redefine club management, enabling fitness operators to get, keep & know their members better with forward-thinking member, facility, & payment management technologies. Recently ranked for the third time among the top 1000 of America's fastest growing private companies in Inc. Magazine's Annual 500/5000 Report, and in the Deloitte Technology Fast 500, Motionsoft counts Equinox, Crunch, Gold's Gym, Akron General and Starbucks among their 2500 clients in the active lifestyle industry.