Bentonville, AR (PRWEB) March 13, 2013
Collective Bias®, a leading social shopper media company, today announces that it has continued to expand on its expertise and leadership position within the industry by forging new partnerships and adding satellite offices in the United Kingdom and Canada.
In order to build new relationships with brands and bloggers that represent many of the leading voices in shopper marketing, Collective Bias will partner with 3SP Media, one of Canada’s fastest growing media companies, in order to better engage with its potential customer base. In the United Kingdom, Collective Bias will leverage already existing relationships with brands and concentrate on building its U.K. blogger base.
At the core of Collective Bias’ success lies its Social Fabric® community, the company’s own proprietary group of influencers who turn their shopping experiences and product usage into creative and engaging stories that are shared with millions within their networks. With 1,300 U.S.-based bloggers and counting, Collective Bias is looking to grow this number exponentially on a global scale in the coming months.
As part of the company’s growth within its rapidly expanding industry, Collective Bias will open the doors to its 6th and 7th offices stemming from this international expansion. This comes on the heels of a recent domestic upsurge that resulted in the employment of over 20 new employees and the opening of three satellite offices in major retail hubs throughout the country.
“Our rapid growth in the U.S. and international expansion only further validates our innovative approach to social shopper media,” said John Andrews, CEO of Collective Bias. “We have a proven model for advertisers to reach shoppers via the channels in which they actively engage today.”
Most recently, Collective Bias has made three key hires including Matt Davis, EVP, senior business development, Greg Blahut, chief technology officer, and Holly Pavlika, SVP, content strategy. Davis brings over 20 years of consumer packaged goods (CPG) experience, most recently VP of business development at Shopper Events. Blahut boasts 25 years of experience working with one of the largest retailers in the U.S. and Pavlika is an award-winning creative and advertising industry vet and social media pioneer who founded MOMentumNation.
In addition, Stephen Vasquez, with over 20 years CPG sales experience, most recently as president of Powercoco, and Michael Swart, with over 15 years of industry experience, most recently as vice president of strategic development at Aisle 411, were brought onboard to lead sales efforts in New York City and Chicago, respectively.
About Collective Bias
Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco. Collective Bias was named one of America's Most Promising Companies in 2013 by Forbes.
Social Fabric® is a proprietary community consisting of 1,300 shopping-focused influencers with an aggregate multichannel reach in excess of 40 million. All rights reserved.