We looked at the marketplace and we saw that individuals are dying to break loose from society’s rules and create their own paths.
New York, NY (PRWEB) March 14, 2013
The notion of being “cool” was to be different and create trends others will follow; however Founder and CEO, Ian Shaw believes that the essence of “cool” somewhat lost its way and Creative Outlook On Life will revive “cool’s” original essence. They are tired of being robotic; they want to live a life where they can follow their personal passions and in turn look good doing it. As a lifestyle brand, we solve that dilemma; we make it “cool” and fashionable to be yourself."
Leading the way, C.O.O.L., has embraced the idea of going against the grain and becoming more than just a fashion line but becoming a movement that will inspire individuals around the world to live “The C.O.O.L. Life."
“It is a life of fearlessness and dream-chasing,” states Ian Shaw. “This lifestyle embraces trendsetters, leaders, and innovators. We believe everyone has the ability to create their own path; they just have to tap into that inner passion and be themselves. Today, we have allowed society to take away the one thing we have as our own which is our creativity, and ultimately, our oneness with self. When someone can be themselves and follow their true dreams or passions they are living the C.O.O.L.-Life. Too many of us allow society to take that away from our essence, and the C.O.O.L.-Life provides the platform that allows consumers to tap into that essence, expressing it in their own way.”
As the summer is approaching, C.O.O.L. has a lot in store for its consumers. With its summer collection releasing within the next couple of months, C.O.O.L. is gearing up to release its own web and vlog series’, as well as a newsletter all for the consumer's pleasure. Its web and vlogs series’ will be unique and different compared to how current fashion companies market their brand’s message, but what's “cool” about simply following the same trends? Looks like this summer will be a “cool” one!
About C.O.O.L Clothing:
C.O.O.L, Creative Outlook On Life, is a unique lifestyle fashion brand, that aspires to reassert the essence of "cool" as a lifestyle through the freedom of expression using intellect, creativity, and style. We represent the lifestyle of the trailblazers of society, a representation of the modern day Basquiat. We make it fashionable for everyone to be "Creative” in their own way. In the same vein as John Coltrane and Myles Davis' "Rebirth of Cool, C.O.O.L portrays this lifestyle by providing its consumers with a unique brand of clothing that empowers individuals to obtain the "cool" status by virtue of establishing their own creative paths, and embracing what is unique about themselves. This idea is the foundation that our company’s motto's “Live Creatively" and "Create Your Own Path” are based upon.