Radiate Media Implements Matrix Solutions CRM & Sales Analytics Software

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Radiate Media chose Matrix Solutions to capitalize on their strong CRM capabilities as well as robust Analytics in a fashion that not only managed customer relationships effectively, but provided the data analytics necessary to maximize sales opportunities.

Matrix Solutions, a leading provider of media CRM and Sales Management Software, announced today that Radiate Media has implemented their Matrix CRM and Sales Analytics Software System. Radiate Media provides software that serves more than 6,000 local merchant and national advertisers; helping each to grow revenue by targeting and reaching their customers on air, online and on the go throughout a nationwide network of over 2,400 TV, radio and print media partners.

Radiate Media chose Matrix Solutions to capitalize on their strong CRM capabilities as well as robust Analytics in a fashion that not only managed customer relationships effectively, but provided the data analytics necessary to maximize sales opportunities. In utilizing the Matrix system, Radiate Media is able to capture all account data across their enterprise while also categorizing advertising sales within each of the revenue streams they offer and support. The ability to categorize makes roll-up reporting and/or the ability to drill down simple.

“Radiate Media is growing and as a result implementing a system that could proactively manage our customer relationships was a logical next step,” said Ivan Shulman, EVP Chief Revenue Officer of Radiate Media. “The fact that Matrix provides the CRM functionality in addition to providing robust analytics was not only a win-win for us, but a core business decision for our growth. The system enables us to have our finger on the pulse with regards to each account we manage from a customer, service and prospect perspective.”

“Our core business has historically been TV and Radio, but as the media industry evolves, so have we and Radiate Media is a great example of that,” said DJ Cavanaugh, CEO and Partner of Matrix Solutions. “Radiate Media is successful in providing their customers with multiple advertising platform opportunities across a nationwide network and Matrix enables them to proactively and effectively manage their business across their diverse enterprise.”

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About Radiate Media
Radiate Media was created in 2011 when Matchbin, a CMS and local marketplace solutions provider for media companies, acquired the broadcast media division of NAVTEQ, the leading provider of content and advertising solutions for broadcast radio and television. With corporate headquarters in Salt Lake City and offices in Chicago, Dallas, Los Angeles, New York, and Malvern, PA, Radiate serves more than 6,000 local merchant and national advertisers through its growing network of over 2,400 TV, radio and print media partners. For more information visit http://www.radiatemedia.com.

About Matrix Solutions
Matrix Solutions is the leading provider of CRM and sales management software for media companies. Our software products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the information about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions was founded in 1992, however in the fall of 2011 we launched a completely new web-based product that had CRM functionality built in for the first time. New clients include Media General, Belo Television, Townsquare Media, Journal Broadcasting and Raycom Media. For more information on Matrix Solutions visit http://www.matrixformedia.com.

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Brenda Hetrick
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