Gives Tips on How to Make Easter Healthy and Affordable

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Easter holiday spending in the U.S. is forecasted to exceed $16 billion this year. Frugal living experts Joanie Demer and Heather Wheeler of offer valuable tips on how to make Easter healthy and affordable.

Far from its austere religious origins, Easter has become one of the National Retail Federation’s top four spending holidays in America. From fancy dinners and trendy fashions, to chocolate and pricey toys, the bunny-centric holiday has morphed into a day of budget-busting excess. founders offer a savvy blend of coupons, promotions, sales and strategy to help families eat healthy and celebrate affordably this Easter:

Plan the menu. Set a budget and create a shopping list to avoid unessential purchases. Keep an eye out for holiday promotions. Besides Easter, March is also National Nutrition and National Frozen Food month. Many of the ingredients for popular Easter fare like ham, eggs and potatoes are offered at discounts. When you do find a great deal, price match at stores like Target and Walmart to get the most for your money in one stop. Don’t be afraid to buy generic either—these products contain the same quality ingredients at a fraction of name-brand prices.

Shift the focus. Don’t emphasize retail and candy. Rather, favor group activities. Beyond the traditional Easter egg hunt, set up fun projects like making Easter baskets (old cocoa or coffee creamer bins are ideal for this). If you’re not the do-it-yourselfer type, monitor social media sites like Pinterest for ideas on how to get started.

Cut the sugar. Sure, candy is cheap and we love it. That doesn’t mean it’s good for us. Indulge the sweet tooth within reason, but make the majority of Easter treats healthy with fresh or freeze dried fruits and other natural snacks. Fresh foods bought in season are very affordable: apples, bananas and pears cost about $0.44 per cup. Buy local when possible to help the economy and the environment.

For healthy shoppers who prefer to avoid the hassle of Easter crowds at the grocery store, consider a subscription to monthly delivery services like NatureBox. This innovative company delivers a monthly "Discovery Box" stuffed with 2-3 pounds of nutritionist-approved snacks, recipes and a healthy eating guide for just $19.95. Regular promotions often drop that price as low as $14.95.

Storing is saving. Buy fruits and vegetable on sale and freeze them. As Easter approaches, plan to implement them in that special Easter dinner. Remember, leftovers can be stretched for several days with a little creativity. Leftover ham works well in a breakfast quiche or a kid-pleasing pasta dish. offers regular tips and tutorials on food preservation, especially freezing, and creative recipe ideas.

Shop groceries with SavingStar and ibotta. Signup for each is free and takes under a minute. SavingStar links to the store rewards cards you already (hopefully) shop with. Beyond deep discounts at the checkout stand, cash rewards accumulate in a PayPal account that is distributed upon reaching a $5.00 minimum.

Similarly, ibotta—a mobile App—allows you to search for preferred stores and healthy products prior to the weekly shopping trip. Answer brief questions about products, purchase them, and upload a photo of the receipt. Savings accrue in a PayPal account, and are returned to members when a pre-set $5.00 minimum is reached.

Shop retail through Ebates. For Easter retail purchases online, shopping through Ebates nets users cash back rebates (as high as 25%) from over 1,500 major retailers nationwide. Cash back automatically accrues in an Ebates account until a threshold of $5.01 is reached. At least four times a year, Ebates mails a check or transfers those funds into a PayPal account.

Consumers who keep these tips in mind will have a healthier, affordable Easter holiday. To find the latest coupons and sales, along with other frugal living tips, visit
Heather Wheeler and Joanie Demer, founders of and authors of Pick Another Checkout Lane, Honey! are money saving, bargain shopping and frugal living experts. With their knowledge and savvy, they’ve sold over 50,000 books, garnered 5 million viewers per month at, nearly 900,00 Facebook fans and more than 30,000 Twitter Followers.

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