VIETRI Celebrates 30 Years by Partnering with Habitat for Humanity to Build a Home

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In honor of their 30th anniversary, VIETRI has partnered with Habitat for Humanity to raise $78,000 to build a home for a family in need.

"We have built VIETRI with the work of many hands and now we will build a home in the same way, together.” said CEO Susan Gravely.

VIETRI Inc., America’s largest importer of fine Italian handcrafted dinnerware, flatware, glassware, linens, decorative accessories and garden urns, announced that 2013 will mark their 30th year in business. To celebrate this special milestone anniversary, VIETRI has partnered with SunTrust Bank to build a home with Habitat for Humanity in Orange County, NC. Founder Susan Gravely will begin construction on March 22, 2013 surrounded by VIETRI and SunTrust colleagues, friends, customers and press.

Susan Gravely, with her sister Frances and mother Lee, founded VIETRI in 1983 after a family trip to Italy where they fell in love with a colorful hand painted dinnerware from the Amalfi Coast. VIETRI has grown from a small company representing one Italian factory to the largest importer of handcrafted Italian products in the American tabletop industry. VIETRI serves a customer base of over 2,000 top specialty stores in all 50 states, plus Canada, England, Mexico, the Caribbean, Europe, South America, Asia and Australia. VIETRI now represents approximately 30 manufacturers throughout Italy. Renowned for its classic Italian designs as well as innovative, trend-setting collections inspired by Italian haute couture colors and patterns, VIETRI introduces new products twice a year at major gift and tabletop shows across the US.

In order to raise $78,000 for the build, VIETRI has created special limited-edition Anniversary Mugs to be sold in retail stores and on http://www.vietri.com, with all proceeds going toward building this new home. A website dedicated exclusively to this project officially launched on March 8. On http://habitat.vietri.com, visitors will be able to track the progress, sign up to build or donate directly to Habitat for Humanity.

“For 30 years, VIETRI has been a part of many homes and lives. Our customers have been passionate about their relationship with VIETRI and encouraging to us with their stories and traditions. Now, we want to give back to a family who needs a home in honor of the many homes that have been a part of our success,” said CEO Susan Gravely.

From the very beginning, VIETRI’s mission has been to inspire the celebration of life with family and friends through the joy of handcrafted Italian designs for the home. The home is truly where the heart of VIETRI lies.

Grazie per trent’anni! Thank you for 30 years!

The VIETRI Habitat House is located in Hillsborough, NC. For more information or additional photos contact Ellen Thompson at 919.732.5933, ext. 101.

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Ellen Thompson
VIETRI
919.732.5933
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