Chattanooga CVB Continues to Provide Exemplary Service by Adding Passkey’s GroupMAX Online Hotel Booking Technology

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Popular travel destination employs GroupMAX to attract more events to the destination and delight its meeting planners and attendees

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Two of our major objectives are providing a high level of service to attendees and planners, and strengthening the value we bring to the local economy. It’s clear that the GroupMAX toolset is going to be essential to our achievement of these goals.

Named by The New York Times as one of the “Top 45 Places to Go” in the world, Chattanooga boasts not only a picturesque location nestled in the valley below three mountains and along the Tennessee River, but an event-conducive infrastructure.

The Chattanooga Convention & Visitors Bureau (“Chattanooga CVB”), who manages much of the area’s events business, has deployed Passkey’s GroupMAX online hotel booking technology in order to attract more conventions to the area, gain a competitive edge and deliver top service levels to convention attendees and meeting planners.

Chattanooga has one of the nation’s top ten green convention centers; a free electric shuttle connecting the Convention Center to 2,250 hotel rooms downtown (with an additional 10,000 rooms within 5-15 minutes); a revitalized riverfront; world-class attractions for off-site venues or leisure time; and most recently, it has been dubbed the “Gig City” due to its blazing-fast, 1 Gigabit per second fiber optic network available to over 150,000 businesses, hotels and residents.

So, it was natural for the Chattanooga CVB to leverage the industry’s leading hotel booking technology to help promote all the destination has to offer while providing optimum room block management to meeting organizers and superb service to event attendees.

“Two of our major objectives are providing a high level of service to attendees and planners, and strengthening the value we bring to the local economy,” explains Bob Doak, president and chief executive officer at the Chattanooga CVB. “It’s clear that the GroupMAX toolset is going to be essential to our achievement of these goals.”

GroupMAX simplifies the entire event housing process for both meeting planners and attendees. Of great importance is planners’ ability to gain insight into their event’s progress with live web and mobile dashboards. These empower them to make timely informed decisions and maximize both the financial and overall success of their event.

As for attendees, they are able to book their hotel rooms via a fully customized website and can easily upgrade their reservations or book other services via that website. Not only is this convenient for attendees, but it provides local hotels and businesses significant economic value.

"Chattanooga’s unique infrastructure lends itself to successful events. On top of improving the CVB’s offering to its current planners, leveraging GroupMAX will attract more group business to the area, significantly impacting the local economy,” remarks Greg Pesik, president and CEO of Passkey.

About Chattanooga CVB
The Chattanooga Convention & Visitors Bureau is a non-profit, Hamilton County funded organization, formed to strengthen the area economy through the marketing and promotion of the Chattanooga area as a year-round destination for meetings, conventions, sporting events and leisure travel. For more information, visit w ww.chattanoogafun.com.

About Passkey International, Inc.
Passkey (http://www.passkey.com) is the travel industry's leading hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

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Lindsay Faria
Passkey International
781-373-4131
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