Healthfirst to Use Decision Point to “Micro-target” Members for Satisfaction and Retention

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Decision Point technology to help engage health plan members and enhance member satisfaction.

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Decision Point’s unique technology and innovative approach to understanding, predicting and stratifying members and providers will enable us to focus our programs on individuals that need it the most.

Decision Point Healthcare Solutions (Decision Point), an innovator in providing knowledge-based decision making systems to the health care industry, announced today that Healthfirst has selected Decision Point for its leading-edge pilot project to continually improve its Medicare members’ plan experience.

The program is focused on early detection of satisfaction risk, identification of member-specific drivers of satisfaction, retention risk, and member communication channel preferences. Healthfirst will use this information to more proactively target members with relevant, personalized communications to enhance each member’s experience with Healthfirst.

Decision Point’s solutions address one of the most pressing issues facing managed care plans today: how to truly engage members and providers to improve quality of care and enhance member satisfaction. Decision Point provides a unique and effective approach that leverages predictive analytics to enable health plans to better understand their members and providers, and deliver insights into the specific attributes that drive behavior.

Mr. Saeed Aminzadeh, Chief Executive Officer of Decision Point noted, "Healthfirst is at the leading edge of using technology to better serve its members. We are excited about putting the power of Decision Point to work for them."

Rebecca Schwietz, Vice President, Clinical Performance Management at Healthfirst said, “Decision Point’s unique technology and innovative approach to understanding, predicting and stratifying members and providers will enable us to focus our programs on individuals that need it the most.”

About Decision Point
Decision Point Healthcare Solutions was founded on the principle that health plan clinical, financial and operational performance can be greatly improved by making informed predictions on strategic decisions. Using revolutionary processes and technology, Decision Point helps plans prioritize decisions based on the return and the likelihood of success, fine-tune those decisions based on data-driven knowledge, and execute on those decisions by optimizing a plan’s understanding of its members and providers.

Decision Point’s Star Optimization solution delivers a unique and effective approach to ratings improvement that leverages predictive analytics and “micro-targeting” to enable health plans to better understand, prioritize and engage members and providers. The solution helps health plans make predictions on member and provider Star behavior, provides insights into the specific attributes that drive predicted behavior, and supports plans in more effectively driving quality and outcomes. For more information about Decision Point, please visit http://www.decisionpointhealth.com.

About Healthfirst
Established in 1993, Healthfirst is a not-for-profit managed care organization that offers low or no-cost health insurance to eligible individuals and families living in the New York metropolitan area and New Jersey. It provides a variety of government-sponsored health insurance programs, including New York State's Child Health Plus, Family Health Plus, and Medicaid, as well as Medicare Advantage. The Healthfirst family of companies includes Healthfirst in New York, Healthfirst NJ in New Jersey, and Senior Health Partners (SHP), a managed long term care plan serving Medicaid-eligible clients in New York City. For more information, visit the company's websites at http://www.healthfirstny.org and http://www.healthfirstnj.org.

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