PLUSH Show 2013 Announces Partnership with Baby Furniture Plus Association

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Jina Park, CEO and Founder of PLUSH, is proud to announce her partnership with Baby Furniture Plus Association (BFPA). PLUSH continues to expand in anticipation of their 2013 PLUSH Show, a luxury baby and toddler trade and consumer show upcoming June 7 – 9, 2013 at the Hyatt Regency Plaza in Los Angeles, CA.

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PLUSH is extremely excited to be partnering with such a respected, established and like-minded organization like BFPA. Their dedication and determination to improve the juvenile industry is inspiring.

Jina Park, CEO and Founder of PLUSH, is proud to announce her partnership with Baby Furniture Plus Association (BFPA). PLUSH continues to expand in anticipation of their 2013 PLUSH Show, a luxury baby and toddler trade and consumer show upcoming June 7 – 9, 2013 at the Hyatt Regency Plaza in Los Angeles, CA.

This new alliance is another milestone for PLUSH, and empowers both PLUSH and BFPA to further develop its growth strategy within the juvenile industry.

“Baby Furniture Plus Association is thrilled to announce our alliance with PLUSH - the posh little urbanites show. PLUSH exudes what our juvenile specialty stores are all about and what is essential to help set them apart for a healthy future. Their quest to research the perfect fit of products and vendors that today’s modern parent wants is so exciting to BFPA,” said Beth Jarabek, Executive Director, Baby Furniture Plus Association. “By partnering with PLUSH, our retailers will be on the cutting edge of our industry. They will have direct access to the studies already done by the PLUSH team, focusing on the most trendsetting, eco-friendly and luxurious products available.”

"PLUSH is extremely excited to be partnering with such a respected, established and like-minded organization like BFPA. Their dedication and determination to improve the juvenile industry is inspiring and we are honored to be working alongside such an incredibly brave and forward-thinking group,” said Jina Park, CEO and Founder of PLUSH. “We know there is something inherently wrong in the juvenile industry when the independent retail sector feels like they have been backed into a corner, so we will be joining forces to show the juvenile industry a better, healthier, and much more democratic and truly capitalistic way to do business. BFPA and PLUSH are starting a brand new chapter by organizing members of the independent retail industry into a cohesive juggernaut of success. Come join us as we take some exciting steps to breathe new life into the juvenile industry!"

“BFPA retailers will also benefit from being a part of the largest and most dynamic focus group of consumers and retailers in the juvenile industry, which PLUSH brings together at their show. With BFPA’s 26 year history as a dedicated association to the juvenile retailer and the strength of PLUSH with their progressive, fresh, and innovative ways we plan to offer a networking channel for BFPA members to continue to grow and thrive in,” continued Jarabek. “Collectively our motivation is for a strong and vibrant industry and we look forward to great things. As we grow with PLUSH we encourage new member stores to join and be a part of our bright and healthy future.”

About Baby Furniture Plus Association (BFPA)

Baby Furniture Plus Association is a trade association with more than 26 years of experience. BFPA’s mission and vision encompass the association’s dedication to helping the juvenile retailers operate highly successful and profitable businesses that provide an exceptional level of service to the consumers who shop their stores.

BFPA’s Mission: The mission of Baby Furniture Plus Association is to provide our member with the best programs, information, educational material, and services they need to excel and be successful. We also encourage our members to interact, exchange ideas, educate, network and empower each other.

BFPA's Vision: To be the group our members want, with a goal of satisfying the customer, driving business and having fun along the way.

For more information: BabyFurniturePlus.com.

About PLUSH

PLUSH is a baby and toddler trade show dedicated to all the posh and eco-conscious retailers and parents who are continually setting the next big trend. Unlike other juvenile shows in the industry, PLUSH sets itself apart by being one step ahead, and selecting vendors that are worth the time and consideration. Jina Park uses endless research on what today's modern parents are seeking and finds the best, most innovative, eco-friendly, and luxurious products on the market, and places them all in one location for retailers, consumers, and media. PLUSH adds the incredible dimension of entertainment and mainstream media coverage and A-list celebrity marketing opportunities to a juveniles industry show. PLUSH 2012 had The Honest Company's Jessica Alba as their title sponsor, and previous celebrity hosts from 2011-2012 included Catt Sadler, Jason Kennedy, and John Salley.

The upcoming PLUSH 2013 show has now expanded to B2B with an upcoming 3-day trade show June 7th – 9th, 2013 at the Hyatt Regency Century Plaza, located at 2025 Avenue of the Stars, Los Angeles, CA 90067. Registration for PLUSH 2013 is now open, but 10x10 booths are now sold out. For more information: PLUSHshow.com.

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Judy Dixon
PMBC Group
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