JillyBeads Celebrate Launch of the New Swarovski Collection

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JillyBeads celebrate the launch of a new range of products from SWAROVSKI ELEMENTS for Spring/Summer 2014, a range labelled ‘The Female Shift’.

JillyBeads is in the process of celebrating the launch of Swarovski Elements Innovations’ new trend for Spring/Summer 2014, labelled as ‘The Female Shift’. This label came into fruition as a result of the idea that today’s woman cannot be restricted to one definition, or one role. The latest range designed for Spring/Summer 2014 is designed to celebrate the multiple roles of women in society across a myriad of professions; it is a means to commemorate the modern woman.

JillyBeads of Morecambe have over 10 years of experience in the bead industry and have been stocking the latest SWAROVSKI ELEMENTS beads since 2003.

Their collection is one of the widest ranges available in the UK and includes a diverse range of beads, pendants and sew on stones in different colours and effects, in addition to which is the newest Light Silk, Crystal Rose Gold and Crystal Pearl Rose Gold, which are designed to suit a wide range of occasion wear outfits and accessories.

The increased trend towards creating personalised products has boosted the sales, increased the range and lowered the cost of creating jewellery items. In addition to jewellery purposes, these beads can be used for a wide range of other craft applications. Beads have been seen to take on a new importance in the modern fashion world; specifically they are becoming all the rage on the catwalks at prestigious fashion events like London Fashion Week and Alternative Fashion Week. With the growth of street style and customisation the embellishment trend has since become one of the most popular styles in contemporary fashion. It’s thanks to haute couture fashion designers like Dior and Chloe that beading has become so accessible on today’s fashion market.

SWAROVSKI ELEMENTS beads have noticeably risen in popularity over recent years and this trend looks set to continue well into the future. More and more people are creating their own styles with this increasing range of SWAROVSKI ELEMENTS beads, which can be transformed into an everyday accessory or used specifically onto part of an opulent garment.

Jill Turton of JillyBeads commented on the new SWAROVSKI ELEMENTS range stating that “the Spring/Summer 2014 collection from Swarovski is predicted to be a great success. It has perfected the combination of style, elegance and subtlety that personifies the essence of the modern woman.”

To learn more about JillyBeads, please visit: http://www.jillybeads.co.uk/

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Lee Turton
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