Environmentally Conscious Retailers Band Together to Take the Bottom out of the Washable Cloth Nappy Market

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Everyone from real nappy manufacturers, to brand retailers through to work at home mums have agreed to unite to tell people about the benefits of reusable nappies and wipes with their Clothopoly Game during Real Nappy Week, 15th - 22nd April 2013.

Real Nappy Week Logo

Real Nappy Week Retailer Organisation Logo

“The cloth nappy market is worth more than £15 million per year in the UK – and it’s growing year on year."

There’s change afoot, or rather, abound on bottoms. Because everyone from real nappy manufacturers, to brand retailers through to work at home mums have agreed to unite to tell people about the benefits of reusable nappies and wipes.

Says Wendy Richards, of the Nappy Lady:
“The organisation started from an online group chat about the need for the market to pool resources, set aside competitive differences and work together.

The Real Nappy Week Retailer Organisation exists both online and within each business that contributes. Our role is to provide information and educational resources that will really engage consumers and challenge the stereotype of reusable nappy users as being lentil weaving hippies! And if reusable nappies are good enough for Orlando Bloom and Miranda Kerr, Julia Roberts, Jamie and Jules Oliver then they’ve got be something that other people can use as well!”

The reusable nappy market is growing and it’s for this reason that the likes of bumGenius are committed to organisation. Says Maebh Collins, distributor of bumGenius:
“The cloth nappy market is worth more than £15 million per year in the UK – and it’s growing year on year. The decision by Huggies to withdraw from the UK market is reflective of the fact that consumers are now much more aware of the choices available to them.

Parents are making prudent purchasing decisions in light of the continuing challenges our economy is facing. So it’s common sense for us all to work together to help people save money.”

A launch event is taking place online during real nappy week, from 15th to 22nd of April 2013, where more than £6,000 of reusable nappies and wipes and all the kit that goes with them, will be given away to consumers.

Says Helen Rankin of Cheeky Wipes:
“At the moment, it’s top secret. But I am allowed to share one word with you - Clothopoly. That’s all I’m allowed to say at the moment. And that it’s going to be totally inclusive for everyone from manufacturers to individual resellers of reusable nappies and that the whole of the UK will be getting involved!”

For more information on the Real Nappy Week Retailer Organisation and their march upon the nappy market visit http://www.realnappyweek.org, or visit their facebook page
ENDS

Notes to Editors
Real Nappy Week Retailers Organisation
Chairperson - Wendy Richards (The Nappy Lady)
Committee Member (PR & Marketing) – Helen Blaber (Cheeky Wipes)
Committee Member (Website) – Maebh Collins – (Baba Me)
Treasurer – Esma Levendoglu (Clean Green Nappy Machine)
Secretary - Vicky Scordellis - (Little Lambs)

Chairperson
Wendy is available for interview for print, audio and online outlets. She is happy to do pre record, live conversation and debate.
The Nappy Lady was founded in 1999, and is a well known authority on cloth nappies in the UKPR representative.

PR Representative
Helen is available for interview for print, audio and online outlets. She is happy to do pre record, live conversation and debate.
Cheeky Wipes was founded in September 2008 and designs, markets and sells the world's first natural, cloth baby wipes "all-in-one" system for both cloth and disposable nappy users.

Manufacturers representative
Maebh Collins is available for interview for print, audio and online outlets. She is happy to do pre record, live conversation and debate.
Baba Me was founded in 2004 and distributes the award winning bumGenius, flip and econobum nappies in UK.

Treasurer
Esma Levendoglu is Director of The Clean Green Nappy Co. Formed in 2006, it has become one of the biggest and most trusted online cloth nappy sellers, with the UKs first specialist real nappy shop.

Secretary
Vicky Scordellis is UK Distributor of Little Lambs Nappies who manufacture real cloth nappies that really work.

Contact: Wendy Richards
01252 725479/07905 420844
wendy(dot)richards(at)thenappylady(dot)co(dot)uk
http://www.thenappylady.co.uk

Contact: Maebh Collins
02830848020 / 07966510717
maebh(at)babame(dot)com
http://www.babame.com

Contact: Esma Levendoglu
01422 847733 / 07949 572 334
esma(at)cleangreennappy(dot)co(dot)uk
http://www.cleangreennappy.co.uk

Contact:Vicky Scordellis
0800 917 5770
Vicky(at)ittlelambnappies(dot)com
http://www.littlelambnappies.com

Press enquiries, logos and high res photos.
Liz Weston
01223 501520 / 07515 910231
liz(at)westoncommunications(dot)org(dot)uk

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Wendy Richards

Helen Rankin
Cheeky Wipes
44 1323 650 574
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