Marketers should expect to leave this webinar with actionable to-dos that will help them gain traction in the growing mobile marketplace.
Tallahassee, FL (PRWEB) March 29, 2013
Hosted Numbers, a leading provider of phone numbers and ad tracking services, has announced their upcoming webinar, a companion piece to their recently released white paper, 5 Steps to Successful Call Tracking. The webinar, Closing the Loop on Mobile Search Marketing, is set to take place on April 11th at 1 p.m. EST and will focus on best practices in mobile search engine marketing and call tracking.
This webinar is taking place in partnership with the premier provider of pay-per-click management software and PPC services, WordStream. Alongside WordStream's Founder & CTO, Larry Kim, Hosted Numbers' Marketing Manager, Nikki Lee, will lead the session entitled: Closing the Loop on Mobile Search Marketing.
Nikki Lee states, "We had an overwhelming response to our white paper released late last year, which reviewed call tracking’s best practices and its increasing importance as ad dollars shift to mobile. We recognized that marketers and business owners need better clarity into the constantly changing marketing landscape. Mobile advertising is an especially hot topic as mobile usage grows rapidly and mobile advertising strategies are just beginning to be defined. We intend for this webinar to provide valuable information about what is happening now. Marketers should expect to leave this webinar with actionable to-dos that will help them gain traction in this growing marketplace."
Webinar attendees will gain key insight into the best practices for launching a successful marketing strategy in mobile, such as:
- the newest trends and methods for mobile marketing;
- how to minimize CPC while simultaneously maximizing clicks and conversions
- get better insight into ROI measurements with call tracking.
Larry Kim founded WordStream in 2007, providing internet consulting services while he simultaneously assembled a team of marketers and engineers to develop and sell groundbreaking software for search engine marketing automation. He has an impressive 10+ year history in the software engineering and search engine marketing industries. Prior to founding WordStream, Kim served as the Director of Marketing at DataDirect Technologies as well as Altova. Through this impressive tenure, Kim has authored four award-winning books, guest blogs regularly for multiple blogs of notoriety including SEOmoz and Search Engine Watch, and regularly speaks at industry conferences like the recent SMX West 2013 Search Marketing Expo, PPC Hero Conference, and Media Post Search Insider Summit.
As Hosted Numbers' Marketing Manager, Nikki Lee is a marketing powerhouse with comprehensive knowledge in standard practices but has a passion for emerging markets. With a 10 year career working in technology, she focuses on the tracking and automation of all advertising channels. Prior to joining Hosted Numbers, Lee gained a diverse skill set by enjoying careers in venture capital, marketing, finance, and being a college professor. Lee recently published Hosted Numbers' first white paper, Five Steps to Successful Call Tracking. She holds a Masters in Entrepreneurship from the University of Louisville.
Closing the Loop on Mobile Search Marketing will take place on April 11th from 1 p.m. to 2 p.m. EST.
Further information is available at:
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About Hosted Numbers
Hosted Numbers is a provider of toll-free, vanity and local phone numbers, call forwarding and ad tracking services. Hosted Numbers services are easily configured, there are no contracts, and you can manage your account online or call customer support 24/7. Automated systems deliver the latest technology like advanced call forwarding, call recording, dynamic number replacement, voicemail and so much more.
Please visit http://www.hostednumbers.com for more information.
Hosted Numbers is a registered trademark of ATG Technologies, Inc. Any other trademarks mentioned are the property of their respective owners.
WordStream Inc. provides pay-per-click management software and PPC services that help marketers get better results from their PPC and SEO efforts. The company's services deliver quality traffic, clicks and conversions across all major search engines including Google, Bing and Yahoo Search.
WordStream's easy-to-use software facilitates more effective paid and organic search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Scores in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time.
In addition to PPC optimization software, WordStream also regularly publishes infographics concerning subjects surrounding search marketing trends and the top Google keywords.
Whether you're new to search marketing or are experienced at Google PPC advertising, WordStream's keyword tools, AdWords bid management tools, and Quality Score optimization tools can help grow your business and drive better results.