d50 Media Announces New Hire of President

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Monica Sullivan Brings More than 20 Years of Experience to the Multi-Channel Acquisition Agency

“Monica has an extensive and successful track record of building teams and creating capabilities to achieve business objectives in high-growth, dynamic organizations,” said Jay Haverty, chief operating officer, d50 Media.

d50 media, an integrated, multi-channel acquisition agency, today announced the new hire of Monica Sullivan as President. The appointment signifies d50 Media’s commitment to attract experienced industry professionals to continue to drive the direction of the agency and offer its clients added layers of expertise, guidance and strategic counsel. Monica has more than 20 years of experience in results-driven marketing, including online distribution, brand management, creative services and traditional media planning and buying.

In her role as President, Monica will be responsible for the strategic oversight across as d50 clients. Prior to joining d50 Media, Monica served as the vice president of advertising at Caesars Entertainment. In this position, she was accountable for online marketing and distribution, social media, brand management, creative services, and traditional media planning and buying. In addition, she led advertising for the Caesars' family of brands, including Caesars Palace, Harrah's, Horseshoe, Total Rewards, Paris, Rio, Bally's, Flamingo, Imperial Palace, Planet Hollywood, and Showboat. Monica’s background also includes 11 years with Digitas, where roles included leading the Live Channels (telemarketing, care, and training) practice area for their New York office.

“Monica has an extensive and successful track record of building teams and creating capabilities to achieve business objectives in high-growth, dynamic organizations,” said Jay Haverty, chief operating officer, d50 Media. “Her background will enhance the overall level of service that d50 provides, while also delivering innovative marketing and media optimization capabilities that will generate revenue and profit for our clients.”

d50 Media is an integrated, multi-channel acquisition marketing company that accelerates a company’s business growth. With a staff of 50 professionals who specialize in all aspects of acquisition marketing, d50 has the creative, media and analytics teams that deliver winning lead generation solutions, including the largest national lead generation engine in the legal category.

“At d50, our passion is in continually striving for stronger acquisition ROI, and helping our clients achieve higher levels of growth,” said Monica. “Our group of creative marketing experts are never satisfied with the status quo and are committed to delivering measurable results for our clients through all online and offline channels.”

Monica received her Bachelor of Science in Business Administration at the University of New Hampshire and her MBA from Boston University.

About d50 Media
d50 Media is the leading integrated, multi-channel acquisition agency specializing in Direct Response TV (DRTV) / Media Buying, Cross-Channel Analytics & Predictive Modeling, Search Engine Marketing (SEM / PPC), Landing Page Design & Development, Search Engine Optimization (SEO), Video and Content Creation Optimization & Distribution. d50 Media helps clients win in Acquisition and “Activation” marketing by leveraging both traditional and digital media, including mobile platforms, to find target customers more efficiently. We drive measurable results to help its clients win in highly competitive categories, where sometimes winning means finding “needles in haystacks,” or just a small audience for a specific product or service. For more information, please visit http://www.d50media.com.

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Jason Newberg
d50 Media
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