Asian Bride Magazine: Bigger, Better and Digital

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Leading South Asian Wedding publication ‘Asian Bride Magazine’ launches latest issue under a brand new publishing house and is now available to download digitally from the Apple App Store so it can be read on the move! With a keen focus on developing a strong digital strategy, the ultimate Asian wedding inspiration has arrived.

Asian Bride app

Screenshot of Asian Bride magazine's app

The app has been designed with the magazine's readers in mind; bookmark your favourite pages and zoom in on the looks that you love, making the Asian Bride app the perfect wedding planning/ inspiration tool for any bride-to-be.

Spring 2013 sees the release of the latest issue of Asian Bride magazine, the go to South asian wedding publication. On offer are over 100 pages of striking fashion, the very latest catwalk trends, beauty looks, tips on how to make the big day go smoothly, décor ideas, budgeting advice and much more. However this time, not only can the glossy pages be flicked through in the magazine but they can be swiped through on the mobile and tablet versions.

The publication is the first UK based Asian magazine to go digital and become available to download from the app store. Publishing house Chilli Mag Ltd has been hard at work developing a dedicated Apple Newstand app so readers can easily build up their collection of the iconic Asian wedding magazine. Downloading the app gives you the opportunity to purchase the latest issue, a range of back issues and subscribe with the mere press of a button to ensure you get each issue as soon as it is released!

CEO Pali Banwait explains why being at the forefront digitally is so important to the team. “Digital publications are becoming vastly more popular by the day due to their accessibility. Our team is passionate about Asian fashion and getting onto digital platforms such as the App store is the perfect way to share the inspirational content with people all over the globe. However it must be said that our long term aim is to increase engagement and interaction amongst fashion lovers and create a sense of community.”

He goes on to explain the importance of the fact that the modern Asian bride is moving with the times and adapting to technology. “We want to give her and the rest of the wedding party the chance to go along to bridal consultations and appointments, wherever in the country or in the world they may be with an iPhone/ iPad in hand rather than lugging around a traditional magazine. The idea behind the app is that it removes the restrictions that come into play when reading a print magazine. The app has been designed with the magazine's readers in mind; bookmark your favourite pages and zoom in on the looks that you love, making the Asian Bride app the perfect wedding planning/ inspiration tool for any bride-to-be.”

Asian Bride set themselves apart from everyone else in the market with their forward thinking and digital innovation. Alongside the Asian Bride app, the team are working on a dedicated website for Asian fashion and weddings. This determined publishing are one to watch. For a group who already have an exciting digital presence, the future is bright. They are here to shake up the Asian wedding market and inspire internationally.

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Shammy Kalkat
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