Competition for our target candidates is stiff, so we needed to tell a very compelling story around the Phillips 66 brand and create a strong presence on campus for our ‘new’ company.
Cleveland, OH (PRWEB) March 16, 2013
NAS Recruitment Communications announced today it is offering an interactive webinar on successful campus recruitment strategies featuring Thad Satterfield, Director of University Relations & Recruiting for Phillips 66. This complementary session, “Branding Essentials for Campus Recruiting” illustrates how Phillips 66 became the big brand on campus. After the company’s split from Conoco in 2012, Phillips 66 set about developing a new and distinctive identity, a powerful employment brand, and messaging that would resonate with college students.
“Competition for our target candidates is stiff, so we needed to tell a very compelling story around the Phillips 66 brand and create a strong presence on campus for our ‘new’ company. And with immediate internships to fill, we had to hit the ground running,” said Satterfield. “NAS understood our challenge and heard the story we wanted to tell. The ‘Brand New Day’ creative concepts combined with a digital and mobile presence helped us connect with the students we were targeting.”
The webinar is free of charge, but does require online registration. Those interested in attending the Phillips 66 On Campus webinar on Tuesday, March 26 at 2:00 p.m. ET, can learn more and register here.
“We are extremely pleased that Phillips 66 has agreed to share their campus recruiting experience,” said Kristine Rhodes, Regional Vice President & Talent Strategist at NAS. “They had a significant challenge—to launch a new campus recruitment strategy in a short time. The lessons they learned will be helpful to anyone thinking about a campus strategy for the 2013-2014 school year. And that is our goal—to offer an engaging forum that encourages HR and recruiting executives to share real-life experiences and learn from each other.”
Phillips 66, which was spun off from Conoco to become an independent energy manufacturer in May 2012, is home to refining, marketing, midstream, and chemical businesses that operate across the globe. With 14,000 employees across the United States and the United Kingdom, Phillips 66 is one of the world's largest independent energy manufacturers.
NAS Recruitment Communications delivers innovative recruitment strategies and solutions to clients across the U.S. and Canada. The agency excels at enhancing the candidate experience online and offline, developing and optimizing content-rich career sites, devising highly effective social media strategies, and measuring and analyzing results.
This webinar, featuring Phillips 66, is the first in the NAS Recruitment Communications Thought Leadership Webinar Series. Each quarter, guest presenters from noted organizations will share their experience managing a recruitment-related topic ranging from on-campus recruiting strategies to technical topics, such as the importance of career site SEO.