Product Launch Platform Daily Grommet Works with New York City Entrepreneurs to Feature Fatty Sundays & Co., Chocolate Covered Pretzels

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Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products is working with New York City entrepreneurs to feature Fatty Sundays & Co.,chocolate covered pretzels.

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The pretzels are handmade in the Long Island City neighborhood of Queens, N.Y., where they’re dipped in chocolate then coated with toppings such as toffee crunch, berry granola, and toasted coconut.

Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products is working with New York City entrepreneurs to feature Fatty Sundays & Co.,chocolate covered pretzels.

The pretzels from Fatty Sundays have a twist -- but not the loopy, knotted kind of twist that other pretzels have. Fatty Sundays’ twist is a chocolate and candy dip that adds a sweet topcoat to salty pretzel rods.

Sisters Ali and Lauren Borowick are the founders of Fatty Sundays. The family business got its name from the Borowick’s tradition of kicking back, relaxing and indulging on Sundays. Everyone pitched in to launch the company: Graphic designer Ali created the brand, Lauren wrote the business plan, and lawyer Risa ironed out the legal details, while the siblings’ parents helped perfect the pretzel recipes and crunch the numbers.

Fatty Sundays’ colorful confections are bursting with flavor. The pretzels are handmade in the Long Island City neighborhood of Queens, N.Y., where they’re dipped in chocolate then coated with toppings such as toffee crunch, berry granola, and toasted coconut. Each bite delivers the perfect blend of creamy chocolate, crunchy toppings, and rustic pretzel. It’s easy to imagine noshing on these decadent treats on a lazy Sunday afternoon … or, let’s be honest, every day of the week.

About Daily Grommet
Daily Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.DailyGrommet.com.

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Amy Bernstein
Daily Grommet
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