Dr. Nowain Recognizes National Colon Cancer Awareness Month

Ari Nowain, MD, Beverly Hills gastroenterologist, spreads awareness of the importance of colonoscopies in March for Colon Cancer Awareness Month.

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It is crucial that people understand the importance of colonoscopies. A 30-minute procedure can save your life, and this month I hope to spread that message.

Beverly Hills, CA (PRWEB) March 19, 2013

Colon cancer might be the second leading cause of cancer-related deaths in the U.S., but it is also one of the most treatable cancers if caught or detected in its early stages. In March, as the nation calls attention to this disease during Colon Cancer Awareness Month, Dr. Ari Nowain strives to do his part to communicate the importance of preventative measures, including Dr. Nowain’s use of the cutting-edge Third Eye® colonoscopy that allows for a more detailed screening for his patients.

Dr. Nowain specializes in the prevention of gastrointestinal (GI) tract cancers including colon cancer, and encourages colonoscopies to find early signs of colon cancer or other problems. According to the renowned Beverly Hills gastroenterologist, every adult needs a colonoscopy by the age of 50 as well as one every five to 10 years thereafter. If patients have any family history of colon or other related cancers, or are African American, it is recommended they begin receiving colonoscopies earlier in life.

“It is crucial that people understand the importance of colonoscopies. A 30-minute procedure can save your life, and this month I hope to spread that message,” said Dr. Nowain. “Colon cancer may be a leading killer, but if I am able catch polyps early, patients can live their lives cancer-free.”

Dr. Nowain offers the Third Eye® colonoscopy technology, a more detailed screening procedure that promises to help find more early signs of colon irregularities. Third Eye® colonoscopies use a backward viewing camera, in addition to the forward viewing camera used during a normal colonoscopy, that could allow Dr. Nowain to locate more polyps than he would normally, while maintaining the same patient preparation and recovery. According to various studies, Third Eye® colonoscopies detect as many as 23 to 25 percent more polyps than a standard procedure. For those with a history of polyps, family history, or symptoms, they have a 40 percent increase in polyp detection with this advanced technology.

“Because the colon’s inner lining has many folds, polyps can sometimes be missed, regardless of how diligently a standard colonoscopy is performed,” said Dr. Nowain. “That is why I feel so strongly about using the Third Eye technology, in order to ensure I am doing everything I can to provide my patients with the best care possible.”

Dr. Nowain also hopes to spread awareness about the various risk factors of colon cancer. Although these are never guarantees, it is helpful to be aware of a heightened risk so that patients are more diligent in getting regular check-ups, and can limit certain activities to lower their risk. Risk factors of colon cancer include:

  •     Inflammatory bowel disease
  •     A diet high in saturated fat, or red and process meats
  •     Excessive alcohol consumption
  •     Obesity
  •     Existence of previous polyps
  •     Smoking
  •     Personal history of certain types of cancer (i.e. breast, ovarian, uterine)

Ari Nowain, M.D. is double board-certified in Gastroenterology and Internal Medicine and practices in Beverly Hills, California. Trained to diagnose and treat conditions of the digestive tract - with special training in colonoscopies, Dr. Nowain is committed to providing high quality accessible medical care to every patient. He performs outpatient procedures at La Peer Health Systems in Beverly Hills.

Dr. Nowain completed both his medical school education and residency at University of Southern California, Keck School of Medicine, receiving the Resident of the Year award three years in a row. He then completed a three-year fellowship in Gastroenterology and Liver Diseases at the University of Southern California, Keck School of Medicine.

Learn more about Dr. Nowain's practice at http://www.CenterGIHealth.com.


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