The "ultimate question" has not turned out to be the panacea promised ... B2B companies need more comprehensive insights to guide their efforts to retain customers, reduce churn and increase revenues from their existing customer base.
Woodstock, ON (PRWEB) March 15, 2013
BMA expects its Global Marketing Conference to be the the single largest B2B marketing event in the world in 2013. More than 800 B2B professionals from around the world will gather in Chicago to learn tips and techniques from the best in marketing, to share best practices, to network with peers and to meet tomorrow's rising marketing stars.
The theme of this year's conference is BLAZE to reflect the blazing speed at which marketers are dealing with change and being asked to take on bigger roles to help blaze paths to greater collaboration, customer focus and growth.
Anne Miner's "Firestarter" topic, "So a customer isn’t likely to recommend your company? Does it really matter in the B2B world?" is sure to stir up some controversy as she challenges the utility of the "ultimate question" in managing customer retention.
"The "ultimate question" has not turned out to be the panacea promised in the 2003 Harvard Business Review article" says Miner. "B2B companies need more comprehensive insights to guide their efforts to retain customers, reduce churn and increase revenues from their existing customer base."
The Business Marketing Association (BMA) is the world's premier community devoted exclusively to advancing the B2B marketing profession. There are well over 2300 members in 30 countries around the world.
Anne Miner is the founder and President of The Dunvegan Group Ltd., customer care and retention specialists who help companies grow by building strong, competitor resistant customer relationships. She is an entrepreneur, a visionary leader and an acknowledged expert in the field of customer care and retention. In 2012, The Dunvegan Group celebrated their 25th Anniversary.
Miner is the author of two books for B2B executives: "Measuring Up! A Guide to Success with Customer Feedback" and "The Bottom Line on Customer Retention: It Pays to Care!". Both books are full of tips, techniques and secrets to success in keeping ideal customers, growing revenues from ideal customers and finding more ideal customers.
Anne Miner has consulted to such major corporations as Ryder, Pitney Bowes Management Services and Trailer Wizards Ltd.
For more information on Anne Miner and The Dunvegan Group Ltd. please visit http://www.dunvegan.ca