Houston, TX (PRWEB) March 19, 2013
Pay It Forward’s line of inspirational t-shirts is catching the eye of many philanthropic millennials. The company, which donates 25% of every item sold, is representing 12 different non-profits with causes that range from stopping human trafficking to giving farmers in third world countries a “hand-up” out of poverty. Customers that shop with PIF Apparel are required to select a non-profit with each item that they purchase, which puts the power of into the customer’s hands.
The t-shirts available through PIF Apparel’s website have gotten some great reviews by customers. All of the shirts feature inspirational designs that were thought up by PIF team members to represent the generation that the company hopes to reach (Generation Y and Millennials). Nearly all of the shirts are made of an extremely soft cotton/poly blend that is just as much about comfort as it is about style. The tees all have an athletic fit, and the line comes in a variety of colors and styles.
“Our shirts are designed to help our customers express their passion, and to act as a conversation starter.” States PIF founder Matthew Moses. Wearing a PIF shirt gives the owner the opportunity to start a conversation about the things that they are passionate about changing. This includes this like eradicating AIDS for children in Africa, stopping human trafficking, supporting cancer research, environmental conservation just to name a few.
PIF’s founder also went on to explain the details behind the company’s mission to impact positive change by connecting the next generation of donors with the best run charities in the world.
Not only does PIF donate a portion of every sale to various charities based on the customer’s selection during the checkout process, but they are also very careful in with which charities they choose to partner with. The PIF vetting process requires each of its partners to have an exceptional financial rating with Charity Navigator. The idea behind this requirement is to help teach customers to selectively give to organizations that are committed to using their resources for making a difference rather than growing their brand. Ultimately more resources to the cause means a faster impact on the end goal.
The shirts are sold exclusively on the web, but PIF Apparel can also be seen spreading positive messages through Facebook and Twitter as the promote the idea of Paying It Forward to motivate the next generation into action.