Most consumers are unaware that their vitamin supplements contain chemical ingredients their bodies don’t need.
Burlington, Ontario (PRWEB) March 28, 2013
Not all vitamin supplements are created equal. Despite a growing trend toward all-natural products, many vitamins still contain ingredients that are at best unnecessary, but more often, potentially harmful to your health. A recently released infographic by Life Science Nutritionals gives Canadian consumers a lesson in label reading.
The “What You Don’t Want in Your Vitamins” infographic is designed to help educate consumers about what to look for when shopping for vitamins. The cheerful infographic uses colourful characters to represent what consumers should watch out for. The infographic highlights ingredients that have been flagged by consumer product watchdog Centre for Science in the Public Interest (CPSI).
These examples are taken from vitamin labels on store shelves. “Most consumers are unaware that their vitamin supplements contain chemical ingredients their bodies don’t need,” says Stuart Lowther, Founder and CEO of Life Science Nutritionals. He warns that consumers need to educate themselves about what to shop for.
For example, the infographic lists Blue 1 or 2, Green 3, Orange B, Red 3 or 40, Yellow 5 or 6 as artificial colours you don’t want to see on a vitamin label. The CPSI gave these often added ingredients either an AVOID or CAUTION rating. The AVOID rating is given to products that are “unsafe in amounts consumed or very poorly tested and not worth any risk.”
“This is why we created IronKids and Adult Essentials,” says Lowther who believes you can create vitamin products without all the additional chemicals. “We only use all-natural ingredients like pectin, gelatin, citric acid and natural colours from fruit and vegetable sources to achieve the colourful, fruity gummy vitamins we know kids and adults love to take.”
Even the most common ingredients, like Sodium Benzoate, a commonly used preservative, have been flagged as a concern for children. Studies have cautioned that Sodium Benzoate in combination with other frequently used ingredients, such as artificial colours, is linked to hyperactivity in children while silicone dioxide and hydrogenated oils (trans fats) are just not necessary.
“The best advice is if you don’t recognize the name of something listed on the label, take the time to investigate that ingredient,” says Lowther who recommends keeping a close eye on the non-medicinal ingredient list. “Chances are if you can’t pronounce it or have never heard of it before, it’s probably not good for you.”
About Life Science Nutritionals
Both our IronKids and Adult Essentials gummy vitamins contain the highest quality ingredients without added fillers, artificial ingredients, or sugar coatings. Our all-natural vitamins are dairy, gluten and nut-free, using fruit and vegetable based colouring instead of artificial food colouring.