Boston, MA (PRWEB) March 15, 2013
Doctors Health Press, a division of Lombardi Publishing Corporation, and publisher of various natural health newsletters, books, and reports, including the popular online Doctors Health Press e-Bulletin, is reporting on a new study finding that Facebook is now a potentially valuable source for patients trying to choose which health-care facility to go to.
As Doctors Health Press e-Bulletin (http://www.doctorshealthpress.com/general-health-2/a-new-way-to-get-information-about-a-hospital) notes, a new study suggests that a person can glean quite a bit of information based on what Facebook users think about that hospital.
As the article “A New Way to Get Information About a Hospital” reports, the American Journal of Medical Quality has published a new study showing that a hospital’s Facebook page might be an indicator of its quality. Researchers who studied Facebook pages from 40 New York hospitals discovered that the number of “likes” on their pages was an important indicator, not only of patient satisfaction, but also of quality of care.
Doctors Health Press e-Bulletin points out that while people usually hear about patient surveys that reflect a hospital’s care, social media can hint at the very same information. Facebook can offer a gauge of how patients respond to a particular hospital.
As the Doctors Health Press e-Bulletin article outlines, the study took 30-day mortality rates (percentage of patients who die within a month of admission) and patient recommendations and compared them to the number of “likes” on the hospitals’ Facebook pages. Sure enough, those “likes” were linked with positive patient recommendations. The researchers found a correlation that for every one percentage point that the 30-day mortality rate dropped, there were nearly 100 more Facebook “likes.” Hence, positive results were being rewarded online.
The article concludes by noting that this study is not proof that hospitals that are popular on social media sites like Facebook are more likely to have better care and better quality doctors, as there may be other reasons why a hospital has a lot of Facebook “likes” (perhaps they regularly interact with people through social media). It advises readers to do their research and find out which specialty the hospital is known for and to get a second opinion.
(SOURCE: Timian, A., et al., “Do Patients ‘Like’ Good Care?: Measuring Hospital Quality via Facebook,” American Journal of Medical Quality; published online February 1, 2013.)
Doctors Health Press e-Bulletin is a daily e-letter providing natural health news with a focus on natural healing through foods, herbs, and other breakthrough health alternative treatments. For more information on Doctors Health Press, visit http://www.doctorshealthpress.com.
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