Content marketing is essential because it works. And it’s getting more and more popular
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Toronto, Ontario (PRWEB) March 17, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for integrating content marketing and search engine optimization (SEO) to achieve better results.
As the experts at Numero Uno Web Solutions explain, content marketing is the art of creating online content that connects with visitors and generates leads. SEO is about creating search engine-friendly content. Once viewed as very different strategies, SEO and content marketing are now seen as mutually inclusive techniques that help drive traffic and get sites to rank higher on search engine results pages (SERPs).
According to the SEO experts, studies show that 86% of business-to-consumer marketers employ content marketing. More than half plan to increase their efforts in 2013. And businesses that use keyword-rich online content consistently rank higher on SERPs for their targeted keywords.
“Content marketing is essential because it works. And it’s getting more and more popular,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “If small- and medium-sized firms are not invested in content marketing, they are at risk of losing business to other savvy e-commerce organizations that are.”
According to Numero Uno Web Solutions’ top tips, to create an effective content marketing campaign, businesses need to understand their audience so they can provide original, relevant information that addresses questions related to the industry and the company—and is both entertaining and shareable.
“Effective content marketing also means developing a communication strategy that incorporates a varied number of fresh content marketing approaches, including YouTube videos, blog posts, articles, and so on,” adds Reuter. “To develop an audience, content marketing also needs to be shared across various social media networks, such as Facebook, Twitter, and LinkedIn.”
To stay ahead in today’s business-to-consumer marketing environment, small- and medium-sized businesses need to hire a professional online marketing company that has a proven track record of seamlessly integrating SEO and content marketing that drives traffic, builds links, and increases online visibility and authority, conclude the SEO experts.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).