Colle Farmers Market Comments on Organic Food Giant Whole Foods Market Opening a Health Resort

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Following an article about Whole Foods' plan to open a health resort where guests can stay and learn about a healthier lifestyle, Colle Farmers Market releases a statement.

On March 19, 2013, Colle Farmers Market releases a statement following a USA Today article by Bruce Horovitz announcing that Whole Foods is going to open a health resort in an attempt to get people to learn more about the importance of organic food and of living a healthier lifestyle.

The USA Today article mentions that Whole Foods plans to open the health resort, which would use the Whole Foods name, in or near downtown Austin, in the same area where the company plans to expand its headquarters. Whole Foods plans to try and open the resort within the next three years, but still has to negotiate for real estate and find the right hotel chain to operate the resort.

The article states that, “The better-for-you trend remains a multibillion-dollar industry, even in a tough economy. While hit hard early in the economic downturn, the 346-store Whole Foods chain has come roaring back, with its sales and stock price up handsomely. The move into the health resort business would mark a continuing evolution from selling healthy food to promoting an active lifestyle.”

Whole Foods co-founder John Mackey believes a resort like Canyon Ranch or Pritikin Center could be a big hit that could make the Whole Foods brand even bigger – or the resort might end up failing. Mackey said “It's an experiment, and you never know if experiments will be successful or not," in the article.

A representative from the organic food experts at Colle Farmers Market, an organic farming advocate and online directory of organic farmers markets, recently commented on the shift Whole Food is getting ready to make. “The idea of a health resort being used to teach people about a healthier lifestyle is a great idea. It’s a great starting point for someone looking to make the shift to eating better. Whether it will be a success is something that remains to be seen, but with a growing market for organic food and “healthy lifestyle products,” combined with the growing number of research findings that indicate the nutritional and environmental superiority of an organic lifestyle, an idea like this has a bright future.”

Colle is an E-Commerce enabled farmers market community that is passionate about sustainable consumption and responsible conservation. The Colle movement is dedicated to connecting natural product vendors, organic farmers and all people who are living an organic and natural lifestyle.
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Scott Darrohn
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