CT Breast Health Initiative and NEWS8 Launch RACE IN THE PARK Video PSA Contest

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CT Breast Health Initiative and NEWS8 Video PSA Contest asks 13-20-year-olds to show their ‘Pink Power.’

The CT Breast Health Initiative, a statewide nonprofit dedicated to supporting local breast cancer research and education, and NEWS8 are seeking creative and compelling videos that motivate individuals across Connecticut to show their ‘Pink Power.’ Through the RACE IN THE PARK Video PSA Contest, the two organizations look to highlight students’ passion for finding a cure for breast cancer in Connecticut. The student who submits the winning entry will receive a $3,000 scholarship. Second and third place winners will receive $2,000 and $1,000 scholarships, respectively.

“We want students to motivate their friends, family and colleagues to take a stand in the fight against breast cancer,” Joyce G. Bray, President, CT Breast Health Initiative, said. “May 11th marks the 10th Anniversary of RACE IN THE PARK and our goal is to have a record number of teams participating in this year’s RACE. The videos are a great tool for getting people excited about the RACE while helping to increase awareness of local breast cancer research and education efforts.”

Video entries do not need to be professionally produced and can be shot using a smartphone. Potential video entry topics include creative ideas for forming a RACE team, tips for fundraising for the RACE and highlighting what inspired the entrant to take a stand in the fight against answer. While there is no limit to the creative ways in which entrants can package their content, all video entries must clearly mention that the 10th Anniversary RACE IN THE PARK will take place on May 11th at Walnut Hill Park in New Britain. For a complete list of rules and to enter, visit: http://www.wtnh.com/generic/entertainment/contests/pink-power-psa-contest.

“This video contest is a way for young people to get involved in the Pink Power mission of taking a stand against breast cancer in Connecticut,” Kiersin Sieser, Community Affairs Director, WTNH News 8 & WCTX My TV9, said. “We are excited to partner with the CT Breast Health Initiative for this contest and to offer three winners scholarship money to help them continue their education.”

A Mother’s Day weekend tradition, the RACE IN THE PARK is a fun-filled, day-long event for the entire family. In addition to eight races (four kids races, male and female 5Ks, a one mile walk and a 4K walk), the event will feature a Survivor Brunch celebrating individuals in Connecticut who have won the fight against breast cancer and a Touch-a-Truck event sponsored by the City of New Britain. This year, the RACE will also include expanded kids’ activities and an enhanced food court highlighting food trucks from across the State.

Breast Cancer is a challenge facing many across the nation and right here in Connecticut. As of January 1, 2012, an estimated 2.9 million women living in the US had a history of invasive breast cancer with an additional 226,870 women projected to be diagnosed during the year (American Cancer Society, 2012). It is estimated that one in eight women will develop breast cancer during their lives with 70-80% of breast cancer occurring in women with no family history of the disease.

To register for the CT Breast Health Initiative’s RACE IN THE PARK, visit http://www.ctbhi.org and click on the ‘Register’ button. Corporate sponsorship opportunities are also available.

About CT Breast Health Initiative
The CT Breast Health Initiative, Inc. was founded in 2004 as a 501(c)(3) non-profit organization with the mission to make a difference locally in the fight against breast cancer through education and research. All funds raised by CTBHI in support of finding a cure (100%) stay in Connecticut. To date, CTBHI has awarded over $2 million to fund breast cancer research and education projects in Connecticut. To learn more, visit http://www.ctbhi.org.

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Danielle Cyr
Co-Communications, Inc.
860.676.4400
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