First of all, the lack of visibility of products across channels means that delivering on the multi-channel or omni-channel experience becomes difficult if not impossible.
Jacksonville, FL (PRWEB) March 15, 2013
On his latest podcast and blog for leading-edge retail thought leadership site What’s Next Retail, Pete Palazzolo, Director of Product Strategy for ICS, developers of the RF-SMART brand of mobile supply chain execution software, discussed some of the challenges that retailers may face in the supply chain and how the use of smart mobile technology can help improve their business processes and improve profitability.
“I think we’re still learning, as an industry, exactly what the effects are, but some of them are really clear,” Palazzolo said. “First of all, the lack of visibility of products across channels means that delivering on the multi-channel or omni-channel experience becomes difficult if not impossible.”
In this podcast and blog posting, Palazzolo addresses some of the gaps retailers face along the supply chain and how they affect customer service.
“From the customer standpoint, if I’m not able to get a good experience or if I’m getting inaccurate information from your website or from an associate, it’s probably going to put a damper on how excited I am to come back and include you in my shopping process.”
Pete Palazzolo is a regular contributor to What’s Next Retail. At RF-SMART, he currently leads retail functionality product road mapping and understands what has to happen behind the scenes in order to make good on the multi-channel retail experience.
Click here to listen to the podcast.