ALC Launches Newborn Network, Powered by Experian Marketing Services, Providing Marketers Access to Over 3.2 Million New & Expectant Mothers

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Database of prenatal and postnatal new moms delivers weekly updates in the new baby marketing space.

ALC Newborn Network Logo

ALC Newborn Network Powered by Experian Marketing Services

ALC Newborn Network delivers unprecedented coverage of the new and expectant mothers market.

ALC announced that it has forged an expanded relationship with Experian Marketing Services in an initiative to serve as the premier solution provider in reaching the new parents market. Capitalizing on Experian’s superior data compilation and aggregation techniques with ALC’s innovative approach to data marketing, they have created and launched ALC Newborn Network, powered by Experian Marketing Services.

“Experian is committed to helping our clients reach new parents with relevant offers and communications through traditional and digital channels. Our collaboration with ALC will help us accomplish this,” said Kevin Dean, vice president of Product Management and Data Services for Experian Marketing Services. “ALC is widely recognized as an industry leader with a solid foundation in service and innovation. They have a strong presence in and knowledge of the new parents market, having worked for some of the most well-known brands in that space for many years.”

Newborn Network is the industry-leading database of new and expecting moms. Experian Marketing Services began developing this comprehensive resource in 1985, utilizing a multitude of unique, high-quality sources and a rigorous vetting process to ensure accuracy. Now totaling over 3.2 million records annually, the file reflects over 80 percent of all U.S. births. Mothers in the Newborn Network span from seven-month prenatal to 12-month postnatal in new and growing family households.

Financial services and insurance products rise to high priorities with parenthood, which also triggers a wave of spending like no other stage in life. Baby products, cars, clothing, real estate, photography, technology, consumer packaged goods, healthcare products, home furnishings and remodeling all spike in spending before and after having a baby. ALC Newborn Network offers targeted segments that help improve results for each sector of the new parent market.

“We’re proud to partner with Experian Marketing Services to bring Newborn Network to market,” said Fran Green, President, ALC 3D Data Solutions. “Our unique ability to connect new and soon-to-be moms and dads with the most relevant and meaningful content from the most appropriate brands is a powerful tool in deepening customer loyalty and advocacy while also giving consumers more of what they want.”

The Newborn Network combines more than 50 principal public and proprietary data contributors, including:
BehaviorBank® Surveys
Baby Furniture and Maternity Store Purchases
Consumer Packaged Goods Manufacturers such as Diapers and Formula
New Baby Magazine Subscribers
New Baby Catalog Product Buyers
Photography Companies of Newborns and Babies

Each source is tested for accuracy, deliverability, and timeliness. Robust quality control measures are the cornerstone in maintaining the efficacy of the Newborn Network. According to Ms. Green, no other lifecycle list offers the accuracy, cost efficiency, or selectivity of Newborn Network.

Newborn Network is Immediately Available through ALC
3,800,000 Newborn Network Total
Prenatal – $80/M base + $25/M prenatal select
Postnatal – $80/M base + $15/M postnatal select

985,000 Newborn Network at Email Address Total
Prenatal – $100/M base + $25/M prenatal select + $50/M email
Postnatal – $100/M base + $15/M postnatal select + $50/M email

Experian has also enhanced Newborn Network with demographic, lifestyle, ethnic and other attributes which are available for improved targeting and relevant messaging.

Through Experian, the database has generated consistent usage from a wide variety of categories such as insurance and financial services, early learning centers, diapers and formula manufacturers, furniture and toy merchants and publications.

For more information on Newborn Network, please contact Susan Packard, Vice President, at 609-580-2785 or by email at susan(dot)packard(at)alc(dot)com.

About ALC
Founded in 1978, ALC has grown to become the leader in the field of data driven marketing. Headquartered in Princeton, New Jersey, the company employs some 200 data marketing professionals in eight locations around the country. It provides both postal and digital data marketing solutions to the leaders in virtually every business category. For more information about ALC Milestones marketing data, visit http://www.alcmilestones.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight, targeting and interactive marketing. We help brands from around the world intelligently interact with today’s dynamic, empowered and hyper-connected consumers. By coordinating seamless interactions across all marketing channels, we enable marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. We call it Marketing Forward. For more information, please visit http://www.experian.com/marketingservices.

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