We're avid do-it-yourselfers...the result is exactly what we wanted: a refined country, almost colonial, aesthetic with a real sense of the 40s when the Lodge was built.
Phoenicia, New York (PRWEB) March 19, 2013
Eight years ago, two Brooklynites stumbled upon an old roadside lodge in Upstate New York that had seen better days. The paint had faded, the floors were cracked, and most of the toilets rocked from side to side, but there was an honest simplicity to the humble cabins that appealed to their desire for a simpler life.
Envisioning its potential wasn't difficult, but the to-do list was daunting, says co-owner Brian Batista, "We're avid do-it-yourselfers, so while it took longer to get the place in shape, the result is exactly what we wanted: a refined country, almost colonial, aesthetic with a real sense of the 40s when the Lodge was built."
Shortly thereafter, the Phoenicia Lodge was born. The Lodge uses period-specific furniture and fixtures to marry mid-century style with modern amenities like air conditioning, Wi-Fi, free DVD rentals and eco-conscious products.
It's been a complex project to undertake, says co-owner Sara Loughlin, "We were new to inn-keeping so of course we had a huge learning curve to conquer initially. It's a challenging business but it's also very satisfying when our guests are happy. Between the number of repeat guests we see, plus the great online reviews people have given us, we're so gratified to be able deliver what people want. We're their cozy, comfortable home-away-from-home."
Their timing couldn't have been better, the Catskills has recently enjoyed a sort of resurrection, becoming a haven for artists, musicians and outdoor enthusiasts seeking weekends away and second-homes in the country, as well as a popular location for weddings. Newly reopened businesses like the Phoenicia Diner and Tavern 214 have also recently received a facelift and a new lease on life, attracting new interest in the sleepy towns along the Route 28 corridor, which is shortly to receive Scenic Byway designation by the State.