DrivingSales Announces Finalists for Most Valuable Insight Award

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Insights on mobile marketing, online shopping behavior, millennial buyers, mobile and ad metrics to compete onstage at the inaugural DrivingSales Presidents Club event in New York City in April.

We congratulate the finalists, each of whose insights will provide immediate value not only to the executives attending the Presidents Club, but to all dealership leaders on the look-out for smart ways to improve their operations.

DrivingSales today announced the finalists of the 2013 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto industry. Finalists, who were asked to provide an insight that would provide significant value to dealership executives, were selected from a competitive field of submissions by a dealer board. Each finalist will compete onstage at the 2013 DrivingSales Presidents Club event, held at the Waldorf Astoria in New York City, April 21-22, 2013.

“There are so many creative innovators in our industry that we wanted to provide a special forum for uncovering insights that can create significant change and benefit, but that are often overlooked or unheralded,” said DrivingSales Founder and CEO Jared Hamilton. “This is our chance to hear from the deep thinkers among us – those who have an intuitive understanding of the automotive industry and who are constantly seeking to improve it. We congratulate the finalists, each of whose insights – whether on mobile or millennials or marketing metrics - will provide immediate value not only to the executives attending the Presidents Club, but to all dealership leaders on the look-out for smart ways to improve their operations.”

The 2013 DrivingSales Most Valuable Insight Finalists are:

  • “Capitalizing on Changes in Online Shopping Behaviors,” presented by Autobytel Inc.
  • “Do You Know Today’s Customer? New Findings Show Difference between Prices of Vehicles Shopped vs. Actual Prices Paid,” presented by AutoTrader.com
  • “Mobile: your key to winning shoppers when they’re ready to buy,” presented by Cars.com
  • “Your Marketing Team Is Using the Wrong Metric to Manage your Advertising,” presented by Cobalt
  • “Millennials and the Mobile-First World,” presented by eBay Motors

Each finalist’s insight will be presented onstage at the DrivingSales Presidents Club event. A panel of dealer judges will score each presentation, and the wining insight will be announced at the end of the event. The 2013 Most Valuable Insight will also be presented in more detail at the 2013 DrivingSales Executive Summit held in October in Las Vegas.

The Most Valuable Insight Competition is part of a high-level line-up at the DrivingSales Presidents Club, an intimate and collaborative event. The event is designed to help an elite audience of dealership principals and general managers build the strategies they need to adapt to a changing automotive retail market – and to lead it. The event will focus on the three foundational elements of successful dealership operations – Capital, Brand and People. Entrepreneur and best-selling author Seth Godin, who was named one of the top 21 speakers for the 21st century by Successful Meetings magazine, will keynote the event.

The DrivingSales Presidents Club will be held at the Waldorf Astoria in New York City from April 21 - 22, 2013. Visit http://www.drivingsalespresidentsclub.com for more information and to register for the event.

For more information about the DrivingSales Most Valuable Insight Competition, go to http://www.drivingsalespresidentsclub.com/competition/.

About DrivingSales
Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

DrivingSales Media Relations:
Melanie Webber (melanie(at)mwebbcom(dot)com), mWEBB Communications, 424.603.4340
Angela Jacobson (angela(at)mwebbcom(dot)com), mWEBB Communications, 714.454.8776

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Melanie Webber
mWEBB Communications
424-603-4340
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Angela Jacobson
mWEBB Communications
714-454-8776
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