"REELZ has always been committed to helping promote Video On Demand offerings through its TV About Movies® programming, but this partnership with DIRECTV is a first for us and is yet another example of how REELZ adds value to a lineup," said John de Garmo
Albuquerque, NM (PRWEB) March 18, 2013
REELZCHANNEL – TV About Movies® today announced the network is partnering with DIRECTV to produce The Screening Room, a weekly half-hour show specifically designed to promote the newest releases on DIRECTV CINEMA. The Screening Room airs every Tuesday at 5pm ET/ 2pm PT, exclusively on DIRECTV’s Audience Network (Channel 239), and plays continuously on Channel 125. DIRECTV customers can also live stream the Audience Network on their iPad, iPhone, or Android tablet, as well as additional On Demand content on their TV, tablets and cell phones with the DIRECTV Everywhere service.
Hosted by Steve Patterson from REELZCHANNEL, the program takes viewers behind the scenes of the latest movies with exclusive cast interviews, movie clips and trailers.
This month, The Screening Room features the latest DIRECTV CINEMA exclusive movie, Dorfman in Love, a story about a young single girl caught in a love triangle while living in chaotic L.A. The movie premieres in theaters and exclusively on DIRECTV CINEMA on March 22nd.
“REELZ has always been committed to helping promote Video On Demand offerings through its TV About Movies® programming, but this partnership with DIRECTV is a first for us and is yet another example of how REELZ adds value to a lineup,” said John de Garmo, SVP of Distribution at REELZCHANNEL.
“DIRECTV is a leading provider of the whole-home video experience by offering unique content such as Dorfman in Love. This partnership with REELZCHANNEL is an excellent opportunity to promote DIRECTV CINEMA, and we’re excited about the relationship and proud to be the exclusive provider of The Screening Room,” said Hanny Patel, Senior Director of Product Management at DIRECTV.
REELZCHANNEL—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and fresh programming that explores, uncovers and lives inside the magic of Hollywood. The network is also home to ambitious television events, miniseries and series featuring big stories and big stars as seen with the Emmy®-winning The Kennedys, Ken Follett’s World Without End and the upcoming premiere of the Easter television event, Barabbas, starring Billy Zane. And, building directly on The Kennedys, REELZ is co-developing a miniseries based on J. Randy Taraborrelli’s highly acclaimed book, After Camelot: A Personal History of the Kennedy Family from 1968 to the Present, with Muse Entertainment slated to premiere in late 2014. With shows featuring movie and entertainment experts, including Leonard Maltin, Richard Roeper and Sam Rubin, viewers get trusted insight into movies wherever they’re playing, whether in theaters or at home.
DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 35 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 190 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 15 million customers. DIRECTV sports and entertainment properties includethree Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit http://www.directv.com.
REELZCHANNEL Media Line 877- REELZTV (733-5988) / pr(at)reelz(dot)com