It is very easy to add price comparison functionality when developing the add-on originally and once created, it will proactively generate extra funds for the cash back company for as long as the user is actively using the add-on.
Alexandria, VA (PRWEB) March 19, 2013
The cash back browser add-on development experts at Besttoolbars have revealed the results of their latest study. The firm has been investigating if cash back companies can make more from their plugins by analyzing user behavior patterns and assessing data from client projects. Its most recent findings show that cash back companies are able to increase their revenue simply by adding a price comparison feature to their browser add-ons.
The cash back browser add-on development team at Besttoolbars reached this conclusion after careful consideration of the online shopping process. They theorized that when a user shops online with a cash back add-on already installed on their PC or tablet, the user goes to their preferred merchant’s website, views product categories and then individual product pages. When the user opens a product’s page, the plug-in detects that a product has been viewed and shows similar products to the user, available from other shops at lower prices.
With a price comparison feature, it is possible to highlight the products that are offered by affiliate merchants with a cash back option. The benefit for the user is that they save money, while for the cash back company, users are motivated to shop through the cash back affiliate partners, thereby generating more revenue.
Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “We had suspected that there were additional ways for cash back companies to monetize their browser add-ons and through a series of experiments and test runs, we reached the conclusion that a price comparison feature was simple yet effective. It is very easy to add price comparison functionality when developing the add-on originally and once created, it will proactively generate extra funds for the cash back company for as long as the user is actively using the add-on. The comparison functionality adds an extra layer of usefulness for the shopper so it can also be said that as well as making money, this addition will actually improve the user experience.”
The findings of this study are just one in a flurry of recent breakthroughs that the Besttoolbars team has made in this area. They also recently discovered that many online cash back companies were also losing revenue by not blocking out other third party add-ons.
To find out more about Besttoolbars and its browser add-on development services for cash back companies, please visit http://www.besttoolbars.net
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.