Demand for fresh pasta increases due to consumer health concerns
Melbourne, Australia (PRWEB) March 19, 2013
Australia's Fresh Pasta Production industry is steaming ahead with revenue expected to grow at an annualised 3.0% over the five years through 2012-13. This strong performance has stemmed from fresh pasta's low-cost yet gourmet food appeal to consumers, which has helped the industry defy the overall downturn in consumer spending since the onset of the global economic downturn. In this context, demand for fresh pasta has soared due to the tendency to cook at home and cut discretionary spending on eating out to save money. Added to this have been favourable social trends such as growing health consciousness and rising demand for convenience products as busy consumers look to purchase high-quality, healthy food that is quick and easy to prepare. According to IBISWorld industry analyst Suzannah Rowley, “the main factors restricting performance over the five years through 2012-13 have been volatility in commodity prices and the growing bargaining power of major supermarkets”. Both of these factors have lowered profitability and limited the entrance of new companies into the industry. Nonetheless, industry revenue is forecast to grow by 3.1% over 2012-13 due to strong demand from consumers.
IBISWorld expects that the top four players in the Fresh Pasta Production industry account for a significant share of total market share. As a result, the industry's concentration is at a medium level. This trend is expected to be relatively steady in the medium term, given the significant lead in market share that the top two companies – General Mills Holding (Australia) Pty Ltd and Clearlight Investments Pty Limited – have over the rest of the market. “However, industry enterprise and employment growth is forecast to reflect the level of revenue growth, suggesting that there is still room for growth and new players have the opportunity to enter the industry”, says Rowley. This will still be restricted by the large market share of major players and the difficulty in competing with their existing brand recognition, customer loyalty and marketing budgets.
Looking ahead, industry performance is expected to improve over the next five years. The main drivers of growth will be favourable economic conditions such as rising incomes in conjunction with low unemployment, inflation and interest rates. These factors are expected to boost consumer confidence and encourage greater spending on fresh pasta products. Operators are expected to have the opportunity to earn additional income streams from the introduction of organic pasta lines given the ongoing rise in health consciousness and growing popularity of organic food. This will help operators boost profitability, as will a general decline in commodity prices. The main trend that could detract from the industry's performance over the medium term is the introduction of lower cost, private-label products, which would depress overall profitability.
For more information, visit IBISWorld’s Fresh Pasta Production report in Australia industry page.
Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau
IBISWorld Industry Report Key Topics
Companies in this industry manufacture fresh, perishable pasta dishes sold through supermarkets, grocery stores and other food retail outlets.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.