New DVD from HoliVision Delivers Innovative iStand Falls Prevention® Program To Seniors Nationwide

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iStand Falls Prevention® Exercise Program helps minimize risk of falls with evidence-based strength and balance activities

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“The goal of iStand is reduce the risk of falls among seniors through basic exercise and movements, and to do so in a way that is easy for seniors to use on a regular basis.

The new iStand Falls Prevention® Exercise Program from HoliVision is now available in DVD format and offers simple and effective exercise routines to help minimize the risk of falls for millions of seniors. The iStand DVD is available through Amazon.com and is a new option designed to help reverse the epidemic of falls among seniors - falls that injure and often lead to death.

iStand teaches simple activities and movements modeled on Tai Chai and the Otago Exercise Program (OEP) that seniors can perform to improve balance, strength, and awareness - in an effort to minimize their risk of falls. Tai Chi and OEP are two of the most highly-recommended exercise programs in the world and have been shown to improve balance, strength and coordination in seniors. OEP was designed by specialists at Otago University in New Zealand.

The iStand DVD enables physical therapists to guide participants through the program in both individual and group settings, and includes exercise routines that seniors can do at home. Even seniors who are frail will benefit from the stretching and movements as long as they have a caretaker with them. The objective of the program, according to iStand’s creator, is to provide seniors with a simple tool so they are less vulnerable to a potentially dangerous fall.

“The rate of falls among seniors is alarming and tragic,” says Mazy Holiday, founder and COO of HoliVision. “We should all be concerned about the frequency of falls among our senior citizens. The goal of iStand is reduce the risk of falls among seniors through basic exercise and movements, and to do so in a way that is easy for seniors to use on a regular basis.”

One out of three seniors over age 65 falls each year, according to the US Centers for Disease Control (CDC), with falls being the number one cause of death from injury among this age group. The death rate from falls among seniors has risen sharply over the past decade and is expected to grow as the population ages.

The iStand Program is also available as a mobile app, the first of its kind for a national falls prevention program. The app, available for download from iTunes, was recently given a ‘thumbs up’ rating and recommended for use by The Senior List, a community-driven portal focused on linking families to quality products and seniors services online.

“The iStand DVD offers highly effective, simple and safe exercises that seniors can do to maintain their strength and balance,” says Holiday. “To successfully reduce the incidence of falls among seniors it is critical that all seniors - not only those at high risk - stay active, follow exercise routines that are effective, and do them daily or at least several times a week.”

In addition to the DVD, the iStand program website hosts an online TeleHealth community called HIP (Help, Interact, Prevent) a feature which allows seniors to engage with each other and with their physical therapists. By logging on to http://www.istandfit.com seniors can report falls to their physical therapist online and discuss their exercise routines and other healthy activities with each other.

To learn more about the iStand program and the DVD, visit http://www.iStandFit.com

In addition to iStand, Holiday developed the cushioning technology and holds the patents for The SupportSafe Walking Cane® and The SupportSafe Walker®. To learn more about these HoliVision products, visit http://www.holivision.com

About HoliVision

HoliVision specializes in falls prevention exercise and education for seniors, and the latest technology and designs in walking aids for rehabilitation and mobility.

Since 2009, the HoliVision team has been busy designing a line of modernized walking aids in an effort to bring canes and walkers out of the Stone Age, and into the modern era of design and technology. Creating more stable and easy-to-use walking aids brought the issue of falls among seniors to the forefront for Ms. Holiday. She recognized that falls prevention for seniors was a critical necessity, and began developing a mobile application that incorporated programs with the highest demonstrated return rate on reducing falls.

Because of the lack of nationwide and organized dissemination of falls prevention programs for seniors, digital technology has become the clear and obvious solution for a segment of the population that has limited income, and often doesn't or cannot leave the house regularly.

An estimated 33 million seniors own a computer, 15 million own a tablet, and most have DVD players with their television. The iStand mobile app is one component of a larger nationwide program that includes physical therapy to be launched later this year. With iStand, a greater number of seniors will now have immediate access to these programs that weren’t so easily available before. HoliVision's iStand Falls Prevention Exercise Program is available in both a mobile app for iPad, and a DVD. http://www.iStandFit.com.

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