SURFSET and Sand Combined to Offer the Ultimate Workout

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SURFSET, Hyperwear Partnership to be showcased at IHRSA in Las Vegas, March 19-22

“Through our strategic partnership with SURFSET®, Hyperwear is able to offer another dynamic and fun SandBell workout to fitness facilities throughout the world,” said Denver Fredenburg, CEO, Hyperwear.

SURFSET Fitness has teamed up with Hyperwear to offer the ultimate group workout by combining the world’s first total body surf trainer and the innovative SandBell from Hyperwear. Two fitness equipment innovators joining together for an extreme group exercise experience.

The SURFSET and Sand class is designed to create that strong beach body whether you ride the waves regularly or have never stepped foot on the beach. The program works all muscle groups together in isometric movements instead of isolating individual ones like the traditional workout. By constantly engaging the core and improving balance, the tiny stabilizer muscles are targeted by standing on an unstable surface and by lifting and moving sand bags which are always changing form. SURFSET and Sand is designed to simulate a surf experience by getting an awesome cardio through paddling on the board as well as quick movements with The SandBell. In addition, the workout combines functional strength training with other infused programs while torching fat and building long lean muscle.

“Our partnership with Hyperwear offers a combination of two incredibly innovative fitness companies,” said Mike Hartwick, CEO, SURFSET Fitness. “It only makes sense to unveil the partnership and the workouts at IHRSA, one of the most influential shows in the business. By creating SURFSET® and Sand, we offer health clubs a new group fitness experience to engage and attract more members.”

“Through our strategic partnership with SURFSET, Hyperwear is able to offer another dynamic and fun SandBell workout to fitness facilities throughout the world,” said Denver Fredenburg, CEO, Hyperwear.

To see what’s new in group exercise through the partnership between SURFSET and Hyperwear visit them at IHRSA. Live demos will be offered every hour on the half hour during expo hours at:
Booth # 2107 for SURFSET and Sand live demos
Booth # 2611 for Hyperwear and to view its wide range of fitness products and educational content for personal training and group exercise

About SURFSET Fitness
SURFSET Fitness was born from a desire to bring extreme sports into the fitness world for people with a sense of adventure who love to challenge themselves everyday. Founder Mike Hartwick, a former Pro Hockey player, found that a surf session was much more physically intense and mentally engaging than the standard gym routine. The SURFSET Team created the SURFSET board and method to deliver the full body benefits of surfing to anyone, anywhere, any time of the year.

About Hyperwear
Hyperwear was founded to create and deliver the most innovative products and education to every able body through its simple, powerful gear. Hyperwear products let you move the way your body was intended and creates smarter ways to exercise more muscles. The Hyperwear SandBell, SteelBell, Hyper Vest PRO and Hyper COOL Vest are patented and sold through the Hyperwear website and worldwide distributors. For more information, visit http://www.hyperwear.com.

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Jenna Oltersdorf
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