Many people who join Katie’s Cards do so because they have been sent an ecard by a friend ... An offer like this one provides a way of reaching more of these people by utilising the ‘old-fashioned’ form of social network.
(PRWEB) March 19, 2013
Online ecard retailer Katie’s Cards has revealed that it will be running a new membership offer from now until the end of August, 2013. Any current member referring a friend to Katie’s Cards, who then subscribes, will be eligible for a membership extension for free for three months. There is no limit to the number of friends one can refer so, at three months per friend, current members can benefit greatly from recommending Katie’s Cards to people they know.
To receive the three-month free membership extension, simply ask one of your friends to sign up as a member on the Katie’s Cards website and to send an email to Katie(at)katiescards(dot)com mentioning your name. The offer begins at 12am on Monday 25th March and will run until midnight on the 31st August 2013. It is open to anyone over the age of 18. Full terms and conditions can be found on the company’s website.
The CEO of Katie’s Cards, Katie Davies, hopes that this offer will enable the company to reach new potential members who are within the company’s target demographic, and are unlikely to be reached by social media marketing campaigns:
“Many people who join Katie’s Cards do so because they have been sent an ecard by a friend. On viewing the Ecard, if they like the artistic style or humorous content, they often choose to become a member themselves. A promotional offer like this one provides a way of reaching more people by utilising the ‘old-fashioned’ form of social network.”
The company is active in the social media sphere but this is not always the most effective way of communicating with members of the older generations who comprise much of Katie's Cards' membership base. This type of promotional offer provides a way around the problem. A personal recommendation is always the best endorsement for any product or service.
The Katie’s Cards ‘refer a friend’ promotional offer will run throughout the Summer months, encouraging a rise in new members before Christmas - the company’s busiest time of year. The collection of ecards on the company’s website is diverse and covers a variety of holidays and events taking place over the Summer. These include Father’s Day, Canada Day, American Independence Day and Ramadan, as well as birthday ecards, party invitations and thank you cards. Katie’s Cards also provides a selection of ecards for weddings, including a beautiful vintage-inspired ‘Save the Date’ collection. Members can send ‘Save the Date’ ecards to all of their wedding guests at a very low cost. In addition to the various festivals and events which take place over the summer, new sign ups can also pre-schedule ecards to be sent at a future date and so can plan in advance for the birthdays of family and friends, and even for Christmas.
Those who sign up to the company’s website through this offer will be able to take advantage of all of the benefits available to current Katie’s Cards members. These include full access to over two hundred ecards, an online address book in which to store their contact information, an online account to monitor ecard deliveries and to pre-schedule ecards and the ability to send an unlimited number of ecards, all of which can be customized to include a personal message.