Recent MaCorr Market Research Survey: Unearthing the Truth About Reusable Grocery Bags

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Bringing a reusable bag when you grocery shop seems like a no-brainer. But are consumers embracing the eco-friendly grocery bag option as much as they have embraced the blue box? A recent MaCorr market research study reveals the truth.

Market Research Survey

It doesn’t take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. We don’t litter. And a lot of us have switched from plastic bottled water to a reusable aluminum one.

So bringing a reusable fabric bag when you grocery shop seems like a no-brainer. You’ll keep plastic out of landfills. If fewer bags are made, less energy is spent producing them. And, if the grocery store charges for bags, you’ll save money.

But are US consumers embracing the eco-friendly grocery bag option as much as they have embraced the blue box? A recent MaCorr market research study reveals the truth.

The research was conducted in February 2013 among geographically and demographically representative sample of 1,061 US consumers who shop for groceries on at least once a week.

53% still buy single-use plastic bags. While the majority of frequent grocery shoppers in the US (53%) still use single-use plastic bags, 39% (or 2 out of 5 market research respondents in an online survey) have already switched to reusable polypropylene or fabric bags.

Forgetfulness and inconvenience leads to plastic bag use. Of the grocery shoppers who said they still use plastic bag in a recent market research study, 63% admit they do so because they forget to bring their reusable bag into the store.

An overwhelming number choose fabric bags to help the environment. The majority of those who choose reusable grocery bags do so because they care about the environment.

More than half of respondents leave their reusable bags in the car. 57% of frequent grocery shoppers who choose reusable bags keep them in the car. 30% of market research respondents keep them in the kitchen. 68% usually take four bags or less into the store.

Bottom line? There’s still some resistance to fabric grocery bag use among US grocery shoppers mainly due to convenience, but those who value the environment go out of their way to make using fabric grocery bags a priority.

For more research finding, please visit MaCorr Research blog.

About MaCorr Research:
MaCorr Research is a market research, surveys, questionnaires, and business research and intelligence company. MaCorr specializes in customer, business and employee surveys. Design, sampling and analysis.

For more information about MaCorr Research:
http://www.macorr.com
info(at)macorr(dot)com
1-888-728-0025

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Alex Khaikin
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