eShave Expands Product Offerings, Enters into Skin, Hair, and Body Care Markets

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The brand that made shaving a sophisticated statement is now entering new personal care markets with its new lineup of hair, skin, and body care products.

After specializing for over 15 years in the shaving arena, this marks the successful male grooming brand’s first foray into the skin, hair and body care markets. Now, eShave offers “All A Man Needs” to look and feel his best from head to toe.

Since 1996, eShave has been “All A Man Needs for the best shave Ever.” Known for their luxury line of shaving products and accessories, eShave is set to diversify as it ventures into the skin, hair and body care markets with a range of new product offerings, specifically formulated to address all of a man’s grooming needs. The new lineup includes: Deodorant, Moisturizing Bath Soaps, Face Scrub, Face Wash, Face Moisturizer, Eye Cream Revitalizer, Hair Styler, Triple Action Shampoo and Triple Action Conditioner.

After specializing for over 15 years in the shaving arena, this marks the successful male grooming brand’s first foray into the skin, hair and body care markets. Now, eShave offers “All A Man Needs” to look and feel his best from head to toe.

“At eShave, we’ve always been about helping guys put their best face forward with our performance driven and award-winning line of shaving products and accessories. So, it’s only natural for us to enter into these new markets and share our commitment to helping guys look and feel their best – all over. From volumizing, hair loss minimizing shampoo and conditioner to facial cleansers, moisturizing body soaps, wrinkle-fighting eye cream, alongside our complete range of shaving essentials, we’re so excited to be the modern man’s go-to for all of his fundamental grooming needs,” said Danielle Malka, Founder/President of eShave.

When it comes to hair, skin, and body care, most men want to stick with the essentials. They want products that work without the fuss. That’s why so many men have relied on eShave year after year. eShave has always been committed to offering only the highest-quality products with ingredients that deliver the best possible results. The new lineup carries that promise forward with effective products that are clean and pure, formulated with natural and botanical ingredients. They contain no animal ingredients, dyes, SLS, SLES or Parabens. Every ingredient was carefully selected to ensure it answers men’s specific grooming needs in a gentler, more natural way.

eShave’s new products can be used on its own or together for optimum, all day, all over, freshness.

--BODY --

Deodorant ($18, 2.5 oz)
With a powerful combination of natural active ingredients, this alcohol and aluminum free deodorant helps to neutralize odors without blocking perspiration. Made with a natural deodorizing enzyme to neutralize odor causing bacteria, and enriched with skin soothing Aloe Vera, moisturizing glycerin and skin toning witch hazel for complete skin protection without irritation. Formulated without Parabens, aluminum salts or alcohol, this natural deodorant offers long lasting results for all day coverage. Available in Verbena Lime.

Moisturizing Bath Soap ($15, 7 oz)
Made in Provence, eShave’s Moisturizing Bath Soaps are the epitome of freshness and hydration created for men with a penchant for contemporary performance-driven products that appeal to their sophisticated lifestyle. Triple-milled with an extra-rich vegetable base for a superb lather and formulated with skin nourishing Shea Butter, these soaps gently yet effectively cleanse, while leaving skin feeling moisturized, soft and lightly scented. Keeping to its commitment of providing only the highest-quality product, eShave’s new bath soap bars are clean and pure, free of animal ingredients, preservatives, SLS, SLES and Parabens.
Available in White Tea, Orange Sandalwood, and Verbena Lime scents.

--FACE--

Face Scrub ($18, 1.7 oz)
Reveal smoother, healthier skin and boost its hydration with eShave’s exfoliating Face Scrub. Made without Parabens, SLS, SLES, and no added color, this gentle non-drying cleanser exfoliates and polishes the skin with natural ingredients. Formulated with crushed apricot shells to gently exfoliate away dead skin cells that block pores, encouraging skin cells to renew faster. The rich emollient and moisturizing combination of shea and cocoa nut butters and jojoba oil readily penetrates the skin promoting suppleness, even skin tone and hydration. This natural scrub leaves skin baby soft and smooth, and prepares skin to accept other treatments more readily.
Available in White Tea.

Face Wash ($20, 3.5 oz)
Made with skin-hydrating glycerin and pore minimizing wheat protein, eShave’s Face Wash is a sulfate-free, ultra-light formula that gently removes excess surface oil and dirt without stripping away natural oils necessary for healthy skin. This moisturizing cleanser offers a rich lather that rinses off easily; leaving skin looking and feeling squeaky clean, refreshed and energized.
Available in White Tea.

Face Moisturizer ($28, 1.7 oz)
eShave’s Paraben-free Face Moisturizer is an extra light lotion for fast absorption. Made with natural sunscreens to protect the skin from harmful UVA and UVB rays and enriched with powerful antioxidants Vitamin E and Green Tea extract, to combat the signs of aging as it moisturizes, nourishes and protects the skin.
Available in White Tea.

Eye Cream Revitalizer ($27, 0.5 oz)
A light formula for easy absorption that defies the signs of aging. Enriched with powerful antioxidants Vitamin E and anti-aging Green Tea extract, eShave’s Eye Cream Revitalizer tightens skin under the eyes, masks lines and puffiness, as it nourishes, moisturizes, and protects. Revealing visibly younger, tighter skin.
Available in White Tea.

--HAIR--

Hair Styler ($17, 1.7 oz)
Providing the structure and control of a strong gel, with the pliability of a wax, this new styling paste transforms the hair by adding weightless body and texture, definition, and flexible hold. Made with a naturally-derived sugar-based emulsifier that enhances hairs moisture and hydrating Beeswax that softens the hair and adds volume, making it easy to mold and shape a wide variety of styles with lasting shine.

Triple Action Shampoo ($30, 8 oz)
eShave’s Triple Action Shampoo is a volumizer, anti-dandruff and hair loss minimizer all in one. This sulfate-free and Paraben-free shampoo is an exceptionally mild creamy lather suitable for all hairs types, especially good for oily, fine hair. Formulated with natural ingredients to reduce scalp irritation as it gently, yet effectively cleanses the hair and scalp to eliminate buildup as it rids the hair of dandruff. Enriched with Phytokeratin that binds to each individual hair strand for thicker, more volumous hair instantly without weighing hair down. This magic shampoo is further enhanced with caffeine to slow down the loss of hair. With the use of this shampoo, hair becomes stronger, healthier, and fuller with an added layer of protein protection. For best results and to ensure maximum volumizing protection, use with eShave’s Triple Action Conditioner.
Available in Orange Mint.

Triple Action Conditioner ($26, 8 oz)
eShave’s Triple Action Conditioner is a volumizer, anti-dandruff and hair loss minimizer all in one. A Paraben-free moisturizing conditioner that detangles, protects and provides body for dry and fine hair. Formulated with natural ingredients to reduce scalp irritation and buildup as it rids the hair of dandruff. Enriched with Phytokeratin to strengthen and expand each strand for thicker, more volumous hair instantly without weighing hair down. This unique conditioner is further enhanced with caffeine to slow down the loss of hair. With the use of this conditioner, hair becomes shinier, silkier and fuller. For best results use with eShave’s Triple Action Shampoo for an extra layer of volumizing protection. Available in Orange Mint.

About eShave:
Since 1996, eShave has been “All A Man Needs for the best shave Ever.” Specializing in the finest quality grooming products and accessories, all of which are handmade in New York City, eShave brings a modern touch to the most traditional way of shaving. The award-winning brand is recognized around the globe for delivering the smoothest shave possible free from razor burn, shaving-related bumps and irritation, ingrown hairs, and the 5 o’clock shadow.

eShave products are available online at http://www.eShave.com, eShave New York at Rockefeller Center and in select upscale retailers/spas worldwide. 1-800-94-SHAVE / info(at)eShave(dot)com

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Media Contact: Shelly Cellak | shelly(at)burgeonagency(dot)com | 773.398.6154

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