AUSTIN, Texas (PRWEB) March 19, 2013
Fundraising and development professionals interested in learning how their nonprofits’ websites may be running off potential donors – costing charitable organizations millions of dollars in lost revenue every year – will want to attend the presentation, “Friction! It’s What’s Killing Your Online Donations,” on Monday, April 8, 2:45 p.m.-4:00 p.m, during the 2013 Association of Fundraising Professionals (AFP) International Conference on Fundraising at the San Diego Convention Center.
Led by a team of today’s top fundraising technology experts, this eye-opening, panel-style workshop will show how nonprofits unwittingly create friction – or psychological resistance to key Web page elements – among potential donors visiting their websites. Drawing on the experiences of renowned fundraising strategists, presenters will explain how any group can easily identify donation-killing friction, make simple changes to reduce it, and increase fundraising. Session attendees will also receive a self-assessment survey that will help them determine how much friction there is in their online giving process.
“The annual AFP conference is a great opportunity to share what we’ve learned through our work with thousands of nonprofits and foundations,” said Gillett. “We’re hoping to reach as many conference attendees as possible so they can apply these next-generation best practices to their own organizations’ websites.”
During their presentation, Gillett and his co-panelists will share compelling case studies of nonprofits that have evaluated their websites for friction, and reduced it – in part, through counter-intuitive changes such as:
The annual AFP International Conference on Fundraising, scheduled this year for April 7-9, is conducted by the Association of Fundraising Professionals (AFP) and the AFP Foundation for Philanthropy. Representing 30,000 members in 230 chapters throughout the world, AFP works to advance philanthropy through advocacy, research, education and certification programs. The international conference offers more than 150 sessions presented by the sector’s most experienced experts and provides an opportunity for exhibitors to showcase innovative new products, services and ideas that will help nonprofits reach new contributors and inspire donors.
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