Top Fundraising Experts Presenting at 2013 AFP Conference Offer Strategies to Help Nonprofits Reduce “Friction” and Exponentially Increase Online Giving

Fundraising and development professionals interested in learning how their nonprofits’ websites may be running off potential donors – costing charitable organizations millions of dollars in lost revenue every year – will want to attend the presentation, “Friction! It’s What’s Killing Your Online Donations,” on Monday, April 8, 2:45 p.m.-4:00 p.m, during the 2013 AFP International Conference on Fundraising at the San Diego Convention Center.

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We’re hoping to reach as many conference attendees as possible so they can apply these next-generation best practices to their own organizations’ websites.

AUSTIN, Texas (PRWEB) March 19, 2013

Fundraising and development professionals interested in learning how their nonprofits’ websites may be running off potential donors – costing charitable organizations millions of dollars in lost revenue every year – will want to attend the presentation, “Friction! It’s What’s Killing Your Online Donations,” on Monday, April 8, 2:45 p.m.-4:00 p.m, during the 2013 Association of Fundraising Professionals (AFP) International Conference on Fundraising at the San Diego Convention Center.

Led by a team of today’s top fundraising technology experts, this eye-opening, panel-style workshop will show how nonprofits unwittingly create friction – or psychological resistance to key Web page elements – among potential donors visiting their websites. Drawing on the experiences of renowned fundraising strategists, presenters will explain how any group can easily identify donation-killing friction, make simple changes to reduce it, and increase fundraising. Session attendees will also receive a self-assessment survey that will help them determine how much friction there is in their online giving process.

Presenters include:

  •         Tim Kachuriak, Chief Innovation and Optimization Officer, Next After. Tim is recognized as one of the nation’s foremost specialists in identifying and eliminating donor friction and optimizing the donor experience across all channels.
  •         Nathaniel Ward, Associate Manager of Online Membership Programs, The Heritage Foundation. Nathaniel is responsible for using online and broadcast media to raise funds in support of Heritage’s work and for building relationships with members online.
  •         Dan Gillett, CEO, Kimbia. Kimbia provides a highly flexible, best-of-breed, omni-channel fundraising platform to help drive deeper donor relationships for nonprofits such as American Heart Association and WGBH-Boston thereby maximizing the funds available to accomplish their mission.

“The annual AFP conference is a great opportunity to share what we’ve learned through our work with thousands of nonprofits and foundations,” said Gillett. “We’re hoping to reach as many conference attendees as possible so they can apply these next-generation best practices to their own organizations’ websites.”

During their presentation, Gillett and his co-panelists will share compelling case studies of nonprofits that have evaluated their websites for friction, and reduced it – in part, through counter-intuitive changes such as:

  •         Burying a giving opportunity beneath a Web page fold;
  •         Having more than one call-to-action on a donation landing page; and
  •         Pre-selecting and highlighting a higher than average gift value.

The annual AFP International Conference on Fundraising, scheduled this year for April 7-9, is conducted by the Association of Fundraising Professionals (AFP) and the AFP Foundation for Philanthropy. Representing 30,000 members in 230 chapters throughout the world, AFP works to advance philanthropy through advocacy, research, education and certification programs. The international conference offers more than 150 sessions presented by the sector’s most experienced experts and provides an opportunity for exhibitors to showcase innovative new products, services and ideas that will help nonprofits reach new contributors and inspire donors.

About Kimbia
The Internet has revolutionized the economics of fundraising for all demographic groups. Kimbia's flexible, best-of-breed, omni-channel fundraising platform enables you to create deeper relationships with your donors by leveraging the strengths of each channel and putting the donor at the center of all development activities. Ultimately this approach results in greater brand awareness, giving, and life-long advocacy. Based in Austin, Texas, Kimbia is proud to support more than 5,000 customers to date, including the American Heart Association, WGBH-Boston, The Heritage Foundation, Vietnam Veterans Memorial Fund, Back on My Feet, and The YMCA of Austin. For more information, visit http://www.kimbia.com.


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