IKEA Helps Customers Prepare for 'April Showers' With Free IKEA Family Umbrella Giveaway At Select Local Spots

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National Giveaway is Part of Random Acts of Life Improvement Program

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“We know everyone could always use an extra umbrella, especially during the spring,” says Lisa Allen, IKEA Life Improvement Project leader. “We hope this small gift will brighten up, and improve, even the rainiest spring day.”

On Friday, March 29, 2013, IKEA, The Life Improvement Store, will be giving away free IKEA FAMILY umbrellas* at locations outside of IKEA US stores** to kick off the rainy season and help people prepare for April showers, (and hopefully May flowers). The giveaway is part of the national IKEA Random Acts of Life Improvement, aimed to surprise and delight the public with tokens of appreciation to improve everyday moments in their lives.

This colorful, light-weight umbrella is an ideal companion to keep people dry during the rainy season. Not raining? Umbrellas are also commonly used as shade against the sun’s harsh rays.

“We know everyone could always use an extra umbrella, especially during the spring,” says Lisa Allen, IKEA Life Improvement Project leader. “We hope this small gift will brighten up, and improve, even the rainiest spring day.”

This is the 2nd Random Act of Life Improvement as part of this year’s IKEA Life Improvement Project (http://www.thelifeimprovementproject.com), a program designed to offer consumers ideas and inspiration to help them make a positive impact on their homes and the lives within. Past giveaways have included tree seedlings, IKEA coffee, IKEA Blue Bags, and IKEA soft toys.

The public can follow their local IKEA store on Twitter for details on giveaway locations**:

IKEA Atlanta (Atlanta): @IKEA_Atlanta
IKEA Round Rock (Austin): @IKEA_Round _Rock
IKEA Stoughton (Boston): @IKEA_Stoughton
IKEA Charlotte (Charlotte): @IKEA_Charlotte
IKEA Schaumburg (Chicago): @IKEA_Schaumburg
IKEA Bolingbrook (Chicago): @IKEABolingbrook
IKEA West Chester (Cincinnati): @IKEAwestchester
IKEA Frisco (Dallas): @IKEA_Dallas
IKEA College Park(DC/Baltimore): @IKEACollegePark
IKEA Woodbridge (DC/Baltimore): @IKEA_Woodbridge
IKEA Baltimore (DC/Baltimore): @IKEABaltimore
IKEA Centennial (Denver): @IKEA_Centennial
IKEA Canton (Detroit): @IKEA_Canton
IKEA Costa Mesa (Los Angeles): @IKEA_LA_OC
IKEA Covina (Los Angeles): @IKEA_LA_OC
IKEA Carson (Los Angeles): @IKEA_LA_OC
IKEA Burbank (Los Angeles): @IKEA_LA_OC
IKEA Sunrise (Miami): @IKEA_Sunrise
IKEA Twin Cities (Minneapolis): @IKEATwinCities
IKEA Brooklyn (New York): @IKEA_Brooklyn
IKEA Paramus (New York): @IKEA_Paramus
IKEA Long Island (New York): @IKEA_LongIsland
IKEA Elizabeth (New York): @IKEA_Elizabeth
IKEA New Haven (New York): @IKEA_NewHaven
IKEA Orlando (Orlando): @IKEAOrlando
IKEA South Philadelphia (Philadelphia): @IKEASouthPhilly
IKEA Conshohocken (Philadelphia): @IKEA_Conshy
IKEA Tempe (Phoenix): @IKEA_Tempe
IKEA Pittsburgh (Pittsburgh): @IKEAPittsburgh
IKEA West Sacramento (Sacramento): @IKEAWest_Sac
IKEA Draper (Salt Lake): @IKEA_DRAPER
IKEA San Diego (San Diego): @IKEA_SanDiego
IKEA Emeryville (San Francisco): @IKEA_Emeryville
IKEA East Palo Alto (San Francisco): @IKEA_EPA
IKEA Seattle (Seattle): @IKEA_Seattle
IKEA Tampa (Tampa): @IKEA_Tampa

*FREE Umbrellas will be available while supplies last.

** Giveaways will occur in select local high-traffic areas, not in IKEA stores. The IKEA Portland store is not participating. The public can follow their local IKEA store on Twitter for details. In the case of inclement weather, consumers should also check local stores’ Twitter handle for updates.

For more news from IKEA, connect with us on Facebook (facebook.com/IKEAUSA) and follow us on Twitter (@DesignByIKEA) and Pinterest (http://pinterest.com/IKEAUSA/).

ABOUT IKEA
IKEA strives to be ‘The Life Improvement Store,’ and since its 1943 founding in Sweden, has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 340 IKEA stores in 41 countries/territories, including 38 in the U.S. IKEA, the world’s leading home furnishings company, incorporates sustainable efforts into day-to-day business and supports initiatives that benefit children and the environment. For more information, go to IKEA-USA.com.

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Courtney Walker
Ketchum
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