Doylestown, PA (PRWEB) March 19, 2013
iQ Media, the media intelligence platform technology leader, today announced that the University of Miami Athletics Department has implemented its cliQ media intelligence platform. cliQ is now an integral part of an innovative outreach program pioneered by the Athletic Department.
“Here at Miami, we’ve worked hard to maximize the effectiveness of our outbound communications, and content marketing is now a big part of what we do,” said Chris Yandle, Director of Communications. “Video is a great way to connect with our alumni, supporters, and the broader university community. We were very impressed by cliQ’s power, which enables us to find and clip high value coverage very quickly – but beyond that we have been extremely pleased with cliQ’s sharing capabilities, which tie right in to our web-based communications initiatives.”
“With content marketing being such a critical initiative for our department, iQ media provides us with a powerful tool to share video with our fans,” said Brian Bowsher, Digital Media Strategist. “There has been a tremendous amount of buzz surrounding our basketball team, which just won the ACC championship, and cliQ has enabled us to find content we otherwise would have missed and then share it with alumni, donors, students, fans and recruits across the country through all of our digital platforms.”
“The University of Miami is a great example of doing more than simply monitoring media coverage,” said John Derham, iQ Media CEO. “Increasingly, collegiate athletic programs are looking for innovative ways to leverage the power of their coverage to achieve strategic communications goals. We are very pleased that a program of Miami’s caliber has recognized cliQ’s unique ability to support those goals.”
cliQ provides access to iQ Media’s Optimized Media Cloud, where broadcast TV, online news, and social media content is made available in real time, as it airs. It is the only cloud-based source of integrated media content in the United States, with access to over 3 million hours of broadcast TV, as well as millions of online news articles and social media posts.
About iQ Media
iQ Media is leading the most important technology transformation in the history of broadcast TV, online news, and social media monitoring. It is the transformation from traditional media monitoring services to Media Intelligence Platforms. Our product, cliQ, empowers customers to move beyond media monitoring to proactively leverage media content to drive topline revenue and further their strategic communications goals. Learn more at http://www.iqmediacorp.com.