Gourmet trends and technological innovation feed industry growth
Melbourne, Australia (PRWEB) March 21, 2013
The Pizza Delivery and Takeaway Franchises industry has boomed over the past five years. Operating within the fast-food sector, which offers convenience and affordability, the industry has refined its offerings to adapt to shifts in consumer preferences. As the Australian palate evolves, the store numbers and revenue of operators focusing on high-quality and fresh ingredients have grown rapidly.
According to IBISWorld industry analyst Naren Sivasailam, “the industry's early adoption of technology and advanced online ordering platforms has also assisted growth”.
Some operators have reported that up to half of food orders are now placed online through a range of channels, including tablet computers, smartphones and Facebook. Total industry revenue is expected to grow by an impressive 6.1% per annum over the five years through 2012-13. During 2012-13, industry revenue is expected to hit $1.19 billion, delivering annual growth of 4.3%.
The Pizza Delivery and Takeaway Franchises industry is highly concentrated. Four players – Domino's, EBA Pizza Holdings, Retail Food Group and Yum! Restaurants Australia – own the franchise rights to an estimated 95.3% of franchised pizza stores in Australia. The level of industry concentration has increased significantly over the past five years. Retail Food Group purchased both Crust Gourmet Pizzas and Pizza Capers, which have both grown their market share considerably over the five-year period, in 2012. While all of the industry's major players retain some company-owned stores, the majority of recent growth has been through the franchise model. This has allowed major franchisors to expand their pizza brands quickly while sharing the investment risk with individual franchisees.
“Although the industry's performance is expected to continue its upward trajectory over the coming five years, growth rates will slow as the number of franchised pizza stores begins to reach saturation point”, says Sivasailam. Nevertheless, pizza franchises are expected to outperform the overall Pizza Restaurants industry over the next five years.
For more information, visit IBISWorld’s Pizza Delivery and Takeaway Franchises report in Australia industry page.
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IBISWorld Industry Report Key Topics
Players in this industry operate pizza establishment franchises where food is generally taken out or delivered. Operators provide branding, marketing, administrative support, training and other services to franchisees in return for annual royalties and marketing fees. The report focuses solely on the operation of franchised outlets and excludes non-franchise data.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.