(PRWEB UK) 20 March 2013
A new study by Google and Nielsen has revealed that three out of four mobile searches will trigger follow up actions such as further research, a store visit, a phone call or purchase.
On average, each mobile search triggered nearly two follow up actions and 55% of conversions such as a visit, call or purchase happened within one hour.
The study, which analysed 6000 mobile searches, also found that 77% of mobile searches occurred at home or at work, while 17% occurred on the go. Shopping queries were two times more likely to happen in store.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“Web searches are becoming more and more mobile based and it’s becoming increasingly important to tap into the mobile search market. Ecommerce websites need to be mobile friendly and easily accessible to draw in customers and encourage conversion. Information such as locations and services should be easy to find, while businesses should also optimise their keywords and research how working on their natural and paid search could attract a profitable mobile search clientele.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.