Likeability.com Adapts Voting Model for NCAA Basketball Championships - Breaks into the Live Sports Arena

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In a slight variation from its roots, Likeability.com has adapted its platform from a popular vote outcome to one that can also work with definitive results based contests.

Likeability.com

Likeability.com

Our contest allows participants to make their picks, as they traditionally would, but will follow the progress of each round and allow you to continue making picks throughout the tournament as teams are eliminated

This week the Madness begins with an estimated 60 percent of Americans filling out their brackets for NCAA Basketball’s biggest month of the year.

In a slight variation from its roots, Likeability.com has adapted its platform from a popular vote outcome to one that can also work with definitive results based contests.

The site takes the concept of “liking” things and pits them against similar things to determine which things people like more, and ultimately which things people like most. Users enter contests and win cash and points based on them correctly choosing with the majority of public opinion in bracketed rounds of voting scenarios. In the case of a bracketed tournament, the platform was already in place, but had to be adapted slightly toward definitive results, rather than popular opinion.

“It just seemed like a natural fit for what the site is doing already, with just a few minor adjustments.” Chief Technology Officer, Uri Kerbel said. “This contest allows participants to make their picks, as they traditionally would, but will follow the progress of each round and allow them to continue making picks throughout the tournament as teams are eliminated.“

It works like this: The contest rounds begin and end simultaneously with the bracketed game play of the NCAA Tournament. Each round the user is given the opportunity to vote again on the remaining teams. This continues throughout the tournament until one team inevitably wins. Participants are given points for correctly choosing along the way. The person with the most correct answers (the most points) wins the contest.

The Leaderboard will display the overall standing of each participant as the rounds progress. Ultimately, it still comes down to making good choices, but the opportunity to remain in the running until the end is what makes it a little different. Potentially, someone could make a few poor choices in the first round, but come back strong in the second or third. Likewise, those who did well in the first round could make enough bad choices in the second or third round to put others back in the running.

Early response from members already indicates this Contest will be a fun twist on what has become one of the biggest sporting events in modern history, and if fun isn’t enough in itself – there is a $500 cash prize for the winner.

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Wayne Lesperance, Chief Marketing Officer
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